The flood of ideas, PNNL’s Resilient Tunnel Plug
Branding innovation labs and their creations Over the course of the last several years, Girvin's teams have been working in Richland, Washington with PNNL on evolving messaging and positioning strategies for one of the largest research and innovation implementation...
The Design of Parfum | The Art Direction of Place
Diptyque | Paris Perfumed Environments: The Design of the Fragranced Retail Experience To every product, there is a story, to every story, there is a telling — and in every telling, there is a person that offers that tale. In this sequence of blogs, the notations have...
Marketing Segmentation > story | message | visualizations
story | message | visualizations [and the taste of things to come] Is the story, in experience design strategy -- a segmented telling -- each, to their own. What is the taste of the experiencer? I was working in NYC, and I was talking with a friend [client] about...
The design…
The crafted design of layered stories, the mischief [and surprise] of what is unseen, and hidden -- and the obvious ploy to plotted attention: the art of intentional concealment, personal secrets [held and shared], storytelling explication and the unfolding of ideas:...
Vice Media Network + Magazine
The imagination of Vice Media The dream, documentation and commentary of what lives and breathes the other, darker side of the tracks. "National Geographic on crack," is how one describes the Vice Media Network. Somebody sent me a note -- daily update. it came from...
The love of Robert Irwin
The sense of place, design, imagination and spectacle. The seeing eye, touching place, designed inspiration of Robert Irwin Earlier in my life, I was on the COCA team that ideated bringing James Turrell to Seattle -- decades before, "seeing the light inside"-- his...
1201 Third, Branding buildings, building brands [and selling them]
Signing [and storytelling] buildings = building brand, branding buildings: Designing customized retellings of the principle of buildings, their architecture and way finding. And selling them. Earlier, in our legacy, opening forays into signing systems, we worked with...
Brand Evolutions | Wendy’s
Quickshift: the value of fast change Speed of change counts, there is surprise value in accelerated shifting from one modeling to another. Working with the teams at Starbucks, learning from their move to the next, the new -- the effort was rarely casual; usually...
How would you improve life in NYC?
Doing good, as a contributor to community, in design -- could be "helping me, helping you." How would you improve life in NYC? How can you help? Anywhere? As a pro bono designer? There's nothing [as it seems to me, these days] as challenging as the balance between the...
Who is the Mayor of Mars?
Curiosity, where are you? Are you the Mayor of Mars? Yes -- to the Mayorship. But to the geo-synchronism of FourSquare, the point might be journey, story, relevance and place. I'm here. I'm there. I'm no where. Mars Curiosity at Gale Crater Became mayor! 1 hour ago...