God made a farmer
The farmer in you | II Planting the seeds of ideals, dreams, the promise in the mission of creativity I'd written a blog, just back, with meditations on the archetypal character of Dodge's "farmer in you" advertising. Storytelling from various people emerged, and some...
Small living, the footprint of restrained living
Small living, the Footprint of Micro places The delicacy of small, thoughtfully crafted, green-built and well-organized places to live in. Working with a housing development team in Seattle, Girvin's ideator® naming team built a naming strategy to support the brand...
Light
In the spirit of light, storytelling illumination. The character of what can be seen, in scene, the drama of Light. As an intensely curious person -- a person that seeks out answers by finding the people that build things, do things, make things, one of my journeys,...
The perfume of Babies
Working in Japan, we designed for Japan, for Shiseido. There's a story there, digging in, building the fluency of designing to another culture, in that culture; it's not American design, transported to work in the Japanese markets, it's designing with a Japanese...
You are a farmer
The Metaphor of the Deeper Storytelling in Brand, the Undercurrent of Persona; the Dodge Farmer Ad, Super Bowl The bigger allegories in archetypal positioning. Imagery, shown [above and below] from the Dodge Super Bowl ad. On Tuesday February 5th, I gave a talk on...
John Jay + Garage
The patterning of time and the Creative Journey The timing of pattern, the layering of story, the weaving of ideas, a tapestry unfurled. The work of living -- is a rippling -- a stone, cast, water bound, rippling, outwards. As those waves reach a shore, the edge of...
The Raven, a telling
Look, listen, study -- the poetry of the birds I am watching the birds, and listening to their calls. More so, I'm watching how they watch. Normally, that's something that I do with people -- watching how they look at things. How do people see? Driving across the...
The touch of the hand, crafting The Lord of the Rings logo drafts
Design studies for the LOTR and Peter Jackson The process of film identity and brand development is intensely competitive, there are a series of talents, team and agencies whose sole enterprises are focused 100% of the time on theatrical advertising -- for an outsider...
Macklemore | Layers of the story
There's a story in the story, there's a poem in the poem, there is a place within the place. [image: girvin | Seattle, 2012] In the realm of any study, the student realizes that there are layers to comprehension -- one understands the bare facts, these become other...
Drafting messages for goodness
A calligraphy for a Lama's retreat in the Himalayas In recent months, Girvin | Seattle had a blessing of place with a long-reclusive Lama Jigmela a practioner of prolonged retreats in absolute silence and deep meditation in a cave-like grotto in the Himalayas,...