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Journey to the Light

Exploring the heart and soul of brand, story and personality There's a journey in getting to the heart of brand, and in a manner, it will be about finding the light that lies at the end of that voyage, or in the center of that conclave. I'm always looking for Light....

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Brand sage

Seeking the Wisdom of The Sage, the Leader of the Brand In any journey, you'll go further if you go to the heart, the center, the fire of the leadership chamber -- it is about the path to knowledge. When you work on, or inside, a brand, when you take a journey to...

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GOING FOR THE HEART, THE HEAT OF BRAND

Exploring brand culture, in a circumspect study I was talking to a client about getting into a place -- "when you're in, what do you see, what do you sense?" Being one that works in retail and restaurants, as an experience designer, I tend to sense everything...

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The Symbolism of Archery

And the implications to brand, strategy and the target It's been noted that, with the avid consumption and viewership of everything Jennifer Lawrence, the "Hunger Games" and Jeremy Renner's rendering of "The Avengers" Hawkeye as a bow-wielding defender of the good,...

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The Geometry of Design

The Scribing of Design Thinking The word scribe to script, as a verb, is a "scratching, a scribble, a marking." Describe comes to mind, for in that scratching, definition and articulation of idea becomes manifest. It comes right back to the very nature of design as a...

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The Marks of Many | The Layering of Message

The Tiers of Brand Experience [Image above by Dawn A. Clark] In writing messages, related to brand and brand storytelling, like any legend-telling, the process of experience will be more than one strike and stroke on the tablet of messaging. It will be layers. There...

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