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Journey to the Light
Exploring the heart and soul of brand, story and personality There's a journey in getting to the heart of brand, and in a manner, it will be about finding the light that lies at the end of that voyage, or in the center of that conclave. I'm always looking for Light....
Brand sage
Seeking the Wisdom of The Sage, the Leader of the Brand In any journey, you'll go further if you go to the heart, the center, the fire of the leadership chamber -- it is about the path to knowledge. When you work on, or inside, a brand, when you take a journey to...
GOING FOR THE HEART, THE HEAT OF BRAND
Exploring brand culture, in a circumspect study I was talking to a client about getting into a place -- "when you're in, what do you see, what do you sense?" Being one that works in retail and restaurants, as an experience designer, I tend to sense everything...
The Symbolism of Archery
And the implications to brand, strategy and the target It's been noted that, with the avid consumption and viewership of everything Jennifer Lawrence, the "Hunger Games" and Jeremy Renner's rendering of "The Avengers" Hawkeye as a bow-wielding defender of the good,...
The Power of Touch in Reimagining the book:"Ink on Paper – design & concepts for new publications"
The Book as Sensate Storyteller It's been said that the book is the most perfectly designed object for "reading." That is according to earlier conversations with book and type design legend, Bill Hill, typographic theorist and book / tablet reading and UX scholar at...
Menus, the calling card of brand storytelling: restaurants
Menu design as a core element of legend-making in crafting food & beverage experiences A friend sent these along to me, and I'm not sure where they came from, what collection. Apologetic for not defining their provenance. But it reminded me of another missive,...
The Geometry of Design
The Scribing of Design Thinking The word scribe to script, as a verb, is a "scratching, a scribble, a marking." Describe comes to mind, for in that scratching, definition and articulation of idea becomes manifest. It comes right back to the very nature of design as a...
The Marks of Many | The Layering of Message
The Tiers of Brand Experience [Image above by Dawn A. Clark] In writing messages, related to brand and brand storytelling, like any legend-telling, the process of experience will be more than one strike and stroke on the tablet of messaging. It will be layers. There...
The Symbolism of the Axe
Brand, story, object and ritual. The art of the axe, chopping wood, arranging wood, starting fires, it holds a string of stories for many. Being in Portland, a proverbial city of the Axe, has built a culture around the axe. The axe is a splitting adze, a blade that...
Strokes of Goodness, The Freedom Signature
The Marking of Meaning, Goodness and Brand Storytelling. We think about the idea of design as a kind of signature -- with mind, motion, memory and meaning. What is design -- but the sign, illustrated. And of course, to signing and illustration, that would be...