The Art of Design
Research, Storytelling, Brand -- Science, Strategy and Artfulness In working on a string of projects, to brand, research and background, audience review, positioning strategy. And, in some instances, the idea is a kind of an engineered review -- science-focused....
THE SOUND OF SILENCE, THE QUIETUDE OF THE MOMENT
THE DELICACY OF SOUND, VOICING THE STORY, AN UNKNOWN TELLING -- PURE SOUND. The most powerful point of sensuality, will be about love, and the intimacy of connection -- the closer you are to feeling, the more intimate the power of that sharing. I was thinking about...
The Insight of Experience
Understanding Experiencer Journey Working with Nabisco I studied the sequencing of packaging arrangements on shelf, of baked goods. What we looked at what a kind of rolling circle around the aisle walker, looking at how a person traverses a place that represents a...
A Perfume of Everything
Building a Scent That's Made of Every Scent. When I was young, even back then, I was into fragrance; I explored the idea of taking various fragrances and mixing them together -- to get what I wanted. What came of that experience, generally speaking, was a fat,...
The Sound of the Brush
The Stroke of the Idea, in Sound, Found. When I was in Seoul, looking at, and working on Korean retail design, I stopped and watched a street calligrapher, who was writing phrases on newspaper. In the midst of the noise and flurry of the streetscape, I stood and...
The Layering of the Message
The Light of Brand, the Voice and the Tiering of Message Messaging and stair-stepping access in community Given the entirely human nature of brand, the enterprise of humanity, the idea of thinking about brand as a poetic expression, isn't entirely without relevance....
The Vibe of Place
The Spirits in An Environment I was walking in a place and I realized, for a moment, that I was alone. But there was something there, studying the sensation of environment. It had to do with the holism of the sensations -- light, warmth, breeze, the former presence of...
Digging In, the Soul of Story, Brand:
Visualizing the layering of identity: Iron Man I was moving through, collecting and organizing some earlier Girvin studies for Paramount Studios, and hanging out in the theatre, looking at titling treatments, graphic identities for films and one sheet theatrical...
Nothing at Facebook is someone else’s problem
Telling the story by hand and meditation. I can recall designing and writing out a phrasing by Michelangelo Buonarroti, "By hand, which follows mind and meditation." It's actually a telling that follows a longer contemplation: "The best of artists never makes creation...
Rippling
The Waves of Brand Story from the Light When I walk into a place, I think about what I feel. When I watch a person -- in my room, my immediate space, I watch them wholly. When I look at, read a story, I try to sense it, that telling, before I do anything else. I...