The Fragrance Design of Man’s World
The Scent of Maleness -- the Fragrance Design of Man's World The ArcherMen Lexicon of Fragrance. Spray it on. The New Meaning of "Air Superiority." There is something to the world of fragrance design that presumes subtlety, delicacy, restraint in the alchemy of...
When I touch you, will you hold me?
Conceptualizing holding, in the context of relationship, experience and brand. I was working as a charrette leader on brand for a beauty and wellness start-up. We talked about -- "why, who, where, what?" The big questions. And we talked about the telling of tales, the...
The Layering of Personality
Writing out the Telling of Brand Character When you meet someone -- impressions emerge, tellings happen, characterizations frame themselves. I've always believed in the idea of listening, and writing it out. When I ask a question I'm looking for an answer, but I'm...
Finding a way | The strategies of way-finding,messaging and signage design[from 2000 years ago]
Designing storytelling, in brand experience and place-journey-making. Earlier in my career, I was studying the concept of signage design in the setting of Imperial Roman culture. From the 500 -- 1500 years, BCE, to roughly 400 ACE the idea of cutting important...
The Patterning of Retail, Retold: Istanbul
A Place has a Pattern, a Brand has a Chromosomal Character, That is Evinced in Visual Language; and so too, Language is a Patterning. I'm looking for patterns; I'm always looking for the patterning of things that I know on the surface, and the patterns and...
The Art of Design
Research, Storytelling, Brand -- Science, Strategy and Artfulness In working on a string of projects, to brand, research and background, audience review, positioning strategy. And, in some instances, the idea is a kind of an engineered review -- science-focused....
THE SOUND OF SILENCE, THE QUIETUDE OF THE MOMENT
THE DELICACY OF SOUND, VOICING THE STORY, AN UNKNOWN TELLING -- PURE SOUND. The most powerful point of sensuality, will be about love, and the intimacy of connection -- the closer you are to feeling, the more intimate the power of that sharing. I was thinking about...
The Insight of Experience
Understanding Experiencer Journey Working with Nabisco I studied the sequencing of packaging arrangements on shelf, of baked goods. What we looked at what a kind of rolling circle around the aisle walker, looking at how a person traverses a place that represents a...
A Perfume of Everything
Building a Scent That's Made of Every Scent. When I was young, even back then, I was into fragrance; I explored the idea of taking various fragrances and mixing them together -- to get what I wanted. What came of that experience, generally speaking, was a fat,...
The Sound of the Brush
The Stroke of the Idea, in Sound, Found. When I was in Seoul, looking at, and working on Korean retail design, I stopped and watched a street calligrapher, who was writing phrases on newspaper. In the midst of the noise and flurry of the streetscape, I stood and...