The Pace Of Things | Speed Down, Slow Up. The Road And The Drive
Highway 109 In the pace of the work that we’re all engaged in—for my readership, brand marketing space—I offer a meditation on the concepts of speed and pace—in the relationship with projects, and anyone, anywhere, anyplace. A question—observing conversations, “do you...
From The Grounds Up | GIRVIN’s Coffee Brands | Caffeinated Brand Storytelling
With our coming into 50 years of continuous involvement in brand strategy and integrated design— and as coffee connoisseurs—we’ve savored this brewed beverage all over the world, from Seattle to NYC—Maui too, LA to Vancouver, Java and Bali. We’ve studied coffee...
Bespoke Identity & Hand-Crafted Brands | A Legacy of GIRVIN’s Wine Work
GIRVIN’s 50 years old—speaking of finely-aged, so we have history, and it runs back to wines that we’ve produced ourselves, gifted wines and wine brands we’ve built for enterprises in the US, Asia and Canada. Wines are, as everyone knows, particularly challenging...
Talking about you, GIRVIN’s Premise of Deep Branding | Part III
Talking about you—Personal Journeys, Discovery, Creativity and Making It’s about the work—the work that you’re doing, and what you’re thinking about the work that you’re doing. As a practitioner of brand thinking, strategy and design since 1973, I’ve been thinking...
Talking about you, GIRVIN’s Premise of Human Brands | Part II
In case you’ve missed it, check out “talking about you” from last week’s entry. This blog is built out of one of a series of talks I’ve given on equating brand, enterprise strategy and human-based characteristics. It’s a pretty simple premise. Brands are made by...
Talking about you: GIRVIN’s premise of Brands, People and Passion
The quest for deep storytelling, brand narratives and customer relationships. For about 50 years since—and during—my college and early working days, I’ve given talks, workshops, team presentations to explore some lines of thinking around what we think about brands,...
Flame On | GIRVIN’s BrandFire
The impassioned flame that builds brands Intention and Strategy As a designer, presuming strategic intention, the practice is never about what’s on the surface alone, but more about what lies beneath it. The legacy of any design decision lies in historical...
The Wisdom of Ink | The Art of What’s Drawn and the Space That Lies In-Between
It’s Not So Much About What’s There, or What’s Not There—It’s the Intention of the Movement; the Imprint That it Makes. And What the Viewer Holds Forever. As designers, we think about the statement of our design solutions—and the impact and memorability of the work....
Amuletic Architecture | Designing Graphically Symbolic Places
The Patterning of a Place, Storytelling Symbols in Space Culturally, any explorer of the world’s architecture will sense and see symbolic dimensions expressed in how places are designed—a cathedral would be an obvious journey-making in symbolic expressions. It might...
The QUEST for Brand Heart, Soul, and Song
Business Strategies in Expressive Enterprises GIRVIN’s BrandQuest® Any brand is, of course, an human-focused enterprise—the point being that any brand is made by humans and made for humans and their kin—even in the construct of naturality: nature-made products—their...