Talking about you, GIRVIN’s Premise of Human Brands | Part II
In case you’ve missed it, check out “talking about you” from last week’s entry. This blog is built out of one of a series of talks I’ve given on equating brand, enterprise strategy and human-based characteristics. It’s a pretty simple premise. Brands are made by...
Talking about you: GIRVIN’s premise of Brands, People and Passion
The quest for deep storytelling, brand narratives and customer relationships. For about 50 years since—and during—my college and early working days, I’ve given talks, workshops, team presentations to explore some lines of thinking around what we think about brands,...
Flame On | GIRVIN’s BrandFire
The impassioned flame that builds brands Intention and Strategy As a designer, presuming strategic intention, the practice is never about what’s on the surface alone, but more about what lies beneath it. The legacy of any design decision lies in historical...
The Wisdom of Ink | The Art of What’s Drawn and the Space That Lies In-Between
It’s Not So Much About What’s There, or What’s Not There—It’s the Intention of the Movement; the Imprint That it Makes. And What the Viewer Holds Forever. As designers, we think about the statement of our design solutions—and the impact and memorability of the work....
Amuletic Architecture | Designing Graphically Symbolic Places
The Patterning of a Place, Storytelling Symbols in Space Culturally, any explorer of the world’s architecture will sense and see symbolic dimensions expressed in how places are designed—a cathedral would be an obvious journey-making in symbolic expressions. It might...
The QUEST for Brand Heart, Soul, and Song
Business Strategies in Expressive Enterprises GIRVIN’s BrandQuest® Any brand is, of course, an human-focused enterprise—the point being that any brand is made by humans and made for humans and their kin—even in the construct of naturality: nature-made products—their...
Designing for Tom Cruise
Creative input from motion picture leadership Out—looking in. In—looking out. Exploring questions, questing for answers. In the history of our efforts in motion picture design, advertising brand design packages for films, it’s not infrequent that there is a direct...
Brand Speed | Rethinking Brand Innovation
A Contemplation On The Quest For Brand Solution-Making, “Magical” Intention And Creative Cartography. We’re All Looking For Answers. In everyone’s life, there’s a quest to find answers to questions—which, simplified, comes to: what, why, where, how—who? An answer...
The Curves of Time, the BrandQuest® For Perfection | Ancient Design Thinking and Harmony
In the legacy of design thinking, there is a contemplation that the most perfected solutions are mechanically drafted, that is, the theory of rightful proportion lies in the principles of geometry as found in cosmical solutions, its marvelous symmetry and structure....
The Mapping of Memory—Minds, Meaning, The Cartography of Brand patterning
As brand strategists and designers of brands, we think about memory as a key reference to relationships in community—it’s a simple questioning: what’s memorable? For a customer, GIRVIN’s Brand R’s: which asks: what are the key points of relevance—what’s immediately...