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Leo Burnett | Singapore

Small signs that tell a big story Environmental messages in place-making What if, when you came around the corner to a place in your office and there was a delicate message, reminding you of something, like: "Care"? "Do more, because you can." "Be better." What we've...

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I’m Okay, You’re OK.

What is Okay, anyway? I was thinking about the notion of OK, what's that mean, really? The state of Okayness seems mediocre -- it's a condition where things are simply "all right," alright. All is right? What's rightness, a place of stability? Who cares about that?...

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The Perfume of the Forest

The Pitch for the Pitch; Resins, Sap and Crushed Conifer In the storm, the fragranced molecules of the woods come alive. A shower of pollens, wood dust, and if the storm is fevered enough, conifers snap needles, deciduous trees shear branches and leaves, bark curls...

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The Sound and the Fury

The Acoustical Messages of Place In my study of experience narrative design and the experiencer in place -- for me and for others -- I ponder the notion of sound. As a designer of places to be, to tell stories, to share ideas and products, to evoke comfort,...

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Wowness

The Quest for Amazement I'm a Scot; and "wow" is a Scottish word from the 1500s. I find another reference of equal interest, the Southern New England Algonquian [Narragansett] framing, the "powwow." powwaw "shaman, medicine man, Indian priest," from a verb meaning "to...

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Soul

SOUL, STORY, BRAND In the history of the work of strategy and design, when it comes down to it, what have you done? Is it about the roaring financial success you have achieved? Or is it about the learnings, the journey, the sorting of experiences? For my practice it...

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Zen and Branding

The Contemplative Walk My earlier studies of Thich Nhat Hanh revolved around the walking meditation -- grounding into the earth, walking, breathing, contemplating the open stride; that mindful, mindless walk, open-to-the-moment ambulatory meditation. Being in, deep....

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The WATCHER

What Are You Looking At? In the journey of examination, the notion of self study is part of that voyage. But who's with you, who's helping; who's reMinding you? I think that each of us has an ancient soul, something that goes back and back, far into the mists of time,...

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