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Brand Scouting
As you explore the perimeter, you scout the range of the work. In our working experience, and in being a Scout and the magnetism of sensation, you need to get close in, first hand, to understand the nature of a brand, its people, its culture; it won't be something...
Sparklers
Sparking innovation and change. There is legitimacy to the metaphor of Fire. Girvin, the team -- and Girvin, the family -- are fierce lovers of fire. We've noted that earlier. But any fire starts with a spark, which can be the beginning of a perceived idea and...
POW[ER]
Designing spectacle SPECTACLE, LITERALLY, LIES IN THE EYE OF THE BEHOLDER. The more experienced the viewer is, the more that person has seen, therein the difference in the appearance of that which is seen, which is, literally, the spectacle. Studying spectacular...
Quietude
The Complications of Content I was talking to a friend about cabling, chargers and hardware. Often, when I'm traveling, I'm roving. Moving from place to place. Others, happily desk bound, working in situ, they're sending me texts: "please call the office." Meanwhile,...
The Search for Treasure
In the Quest for Light, Being Beauty and the Bearing of Story I recall a time in the mountains of the Himalaya, a remote monastery, I met a tertön. Treasure finder. An 8-year-old-Light of a Being. His role, in his layering of being -- treasure discoverer. In Tibetan...
Conviction
The stride to a convincing victory Sometimes, the work is laden with inspiration. You meet someone, work with someone, their brand, their story, and the power of the passion, the energy, is a viral contagion; it's like "I wanna be around that!" Get infected. It comes...
We All Go That Way
Designing Signing Message Strategies: the Beginning, and the Ending, of Storytelling. Every story has a beginning, and an ending -- each of us has a story, that has one beginning, and another start, and another initiation -- and perhaps an ending that we all might...
The Mechanical Room
Designing for, and in, The Soul of Place For some, it might be the light of a room; for another, it might be the scent, for another -- it's the touch. And still another, it's the vibe, as if there is a Spirit in the room. People contribute to the vibrational...
The Art of Squash
Branding and The Court of Boom: Design + Squash Racquet Play More than 20 years back, I began to train for the game of squash. I was looking for a complicated, high-fitness game, that was as much about physical stamina and agility as it was about craft -- the mind,...
The Scent of a Woman, Imagined
The Imagination of Designing Fragrance Perfume is a storytelling -- it's a layering of tellings that translate to the alchemy of ingredients. Woods, resins, tinctures of flowers, aromatic leaves, natural ingredients, all combine to build a story that allows...