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Love the New
And Recall the Old Strategies of brand innovation and evolution patterning. Newness. Wowness. Feelingness. Going forward and going back in the quest for the newness of change. IN THE JOURNEY OF ANY ONE, THE QUEST FOR THE NEW WILL BE IN THE HEART, AND THE HEAT, OF...
Spice, Perfume, Taste, Scent and Strategic Design
The Craft of Making Senses In the spirit of sensate journey, being out there, I was digging around in the basement of an old building in NYC, down south, Soho way. Late 1800s -- a subway nexus, just off Houston. While I was there, looking for stories, things happened....
Designing the Experience of Place | The Museum of Innocence
Conceiving Story in the Procession of Imagination: the Labyrinthine Mind of Orhan Pamuk The journey in is the journey out, a spiral of movement and emotion -- "I turn in, follow, I turn out:" that journey continues. I was in Istanbul for a retail summit and the point...
Where are you?
Defining locality and brand presence What is on the surface and lies beneath? I was walking in the dark -- that, a metaphor unto itself -- and looking on the street, with the light filtering and flickering in the wind-riven trees, casting quivering shadows in the...
Could you feel me?
Feeling in the world of design, sensation and brand In the midst of scientific tabulation, the downloading of massive arrays of data, the swirls of crowds, the whorls of trend and the waves of movement, it might be said that ultimately it will come down to one thing:...
When I Come In, What Happens to Me?
Thinking Through Journey and Customer Procession -- the Strategy of Designing a Way for Guests, Clients, Experiencers of Your Story A key to storytelling will be journey. Like the finger guided on the progression of the type, and page arrangement, turned in the seam...
CAN YOU BE BLANK?
INTENTIONALLY BLANK? I found this in a hospital room. And I was thinking, "what is it for, really?" This room is intentionally supposed to be blank? Empty? An interesting discovery for a patient. Welcome? You're here, but you're not supposed to be. Blank. White space....
Horst Rechelbacher | A journey, a passage
2011, photograph by ©Steve Henke The Agent, An Axiom of Ayurvedic Principles, the Founder of Aveda, Intelligent Nutrients, Moves On. Remarkable people have a weaver-like mingling of a tapestried storytelling that frames out the threading of their lives -- they make...
WHAT IS YOUR TYPE?
WHAT THAT COMES DOWN TO, IS WHAT TYPE, ARE YOU? When I interview people, prospective employees, client and team interviews, I watch for handwriting. How does a person sign their name, how do they take notes, how do they hold a pen? Everything tells a story. In...
TAKES ALL KINDS
THE DEMOGRAPHY OF EVERYONE The Journey to Knowing Who You're Talking To As a designer, you need to design to craft and tell stories, create messages and visualizations that connect with people. To link to people's emotional points of gravity -- that magnetism lies in...