I Am the Forest, I Am The Tree
The Clustering of Customers, the Typing of People, From the One to the Many As a veteran of hundreds of hours of focus groups, sessions, store interceptions and onsite consumer reviews, I find a forest, but am I close enough to the tree? I was thinking about this the...
If You Go Somewhere.
Get In There. Get Dirty. Get Deep. Digging Into Experience and Brand Learning. The Strategy of Story, Name, Journey. In every moment, there is a journey. The tiny steps of an instant, make up the chronology of a stride to the cartography of a longer journey, a path...
PRODUCTION DESIGN AND COSMIC ARCHITECTURE
STUDYING THE CREATION OF PLACE IN FILM-MAKING AND COSMICAL INFLUENCES OF ARCHITECTURAL STORYTELLING. When I was in college, I was transfixed by architecture that sought to tell a higher story. Working with the majestic cross-thinking of Professor Lloyd Reynolds, I...
A TOUCHING BOOK
A TOUCHING BOOK, CONTEMPLATING 360º IN BRAND AND EXPERIENCE A VISUAL MEDITATION EXPLORING THE JOURNEY; A LEGACY OF THE SENSATE. The human stance of holism. Every journey is a storytelling of sensuality -- how you sense and experience the grand sphere of your...
Love the New
And Recall the Old Strategies of brand innovation and evolution patterning. Newness. Wowness. Feelingness. Going forward and going back in the quest for the newness of change. IN THE JOURNEY OF ANY ONE, THE QUEST FOR THE NEW WILL BE IN THE HEART, AND THE HEAT, OF...
Spice, Perfume, Taste, Scent and Strategic Design
The Craft of Making Senses In the spirit of sensate journey, being out there, I was digging around in the basement of an old building in NYC, down south, Soho way. Late 1800s -- a subway nexus, just off Houston. While I was there, looking for stories, things happened....
Designing the Experience of Place | The Museum of Innocence
Conceiving Story in the Procession of Imagination: the Labyrinthine Mind of Orhan Pamuk The journey in is the journey out, a spiral of movement and emotion -- "I turn in, follow, I turn out:" that journey continues. I was in Istanbul for a retail summit and the point...
Where are you?
Defining locality and brand presence What is on the surface and lies beneath? I was walking in the dark -- that, a metaphor unto itself -- and looking on the street, with the light filtering and flickering in the wind-riven trees, casting quivering shadows in the...
Could you feel me?
Feeling in the world of design, sensation and brand In the midst of scientific tabulation, the downloading of massive arrays of data, the swirls of crowds, the whorls of trend and the waves of movement, it might be said that ultimately it will come down to one thing:...
When I Come In, What Happens to Me?
Thinking Through Journey and Customer Procession -- the Strategy of Designing a Way for Guests, Clients, Experiencers of Your Story A key to storytelling will be journey. Like the finger guided on the progression of the type, and page arrangement, turned in the seam...