Stand in, stand back
Studying the journey of brand, and those that gather around them. How close in are you? You say you know, but is that just you? Or others? I was working with a team in Texas, and we were talking about modeling brand relationships — how does a brand team synchronize...
A Journey of Personal Perfume | Selfridges&Co.
Designing a Pathway of Personality, Fragrance and Their Retail Perfume Portal. In a note forwarded by retail strategist and architect, Dawn A. Clark, she notes Selfridges’ newest innovation — a Perfume Laboratory [Videolink]. As has been pointed out by many,...
Go slo, mo.
Could you go slow? In the incipient need for speed that rattles through the channels of our experience, could that potentially be slowed way down? To see and sense more? Take a moment. When I travel, working on brands around the world, I try to come into a place slow....
Look out, lookout | Brand Sentinels
The Outlook, the Lookout and Looking Out And looking in, to Brand Experience Design. As designers, we’re looking in, and looking out. And in our experience with brand management, it’s never, alone, only the looking in — the insights of inner seeing. But too, it’s the...
Hey You, Look Over Here!
Look Deep. The Art of Seeing In. I was looking at some stones that I’d drawn on, and I realized that “seeing" was a frequent reference — I draw on a stone and leave it out as a re-minder. Looking out for these — or any marked stone — white-granite-veined X or O...
Anytime? Are you always on?
Anytime? In the work of brand, are you ever off, or always on? I was walking this remote road, and I found this sign in the middle of anywhere, no where -- "ANYTIME." When I find signs like this, I'm prone to ponder their meaning -- as if there is a deeper poetry to...
Shadow Brands
Looking at the dark side of brand, their strategies, and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their telling -- community and relationships -- sometimes a darker side is...
THE HUMAN BRAND
The patterning of the human in the marketspace of brand. Strategy, story, name, message & imagery. Where is that person going, how would they tell their story -- and why should I care -- what's their name, what's the real message that they're saying -- what do...
What if you were closed?
I was trying to connect with what I thought was an open resource -- a brand, an enterprise, a place, a team of people. Nope. What if you were closed all the time? [Image: a door on 30th Street | off Madison, NYC]. I tried to sync up with the team, the brand, the...
What "space" do you live in?
Isn't it so -- that you find your space -- and, it's you, your story, that will define and make your own place? I walked into a painter's workplace, a studio - in NYC. It was, to all expectations of pretense, a good studio, a study in loftism -- a good look at a...