Fast Casual Restaurant Brand Experience Design: Audition and Analysis
ANALYZING HOW [WELL] IT WORKS The spiral of brand experience design: Girvin’s red thread of connective analyses The Analysis of the Context of Place-Making and Food Design Working for decades on the propositions of food experience — from luxury dining to kiosk...
Stephen Strange: Sigils, Signals and Signets
MARVEL STUDIOS Magical design, mystical gestures, emblems and logos for Benedict Cumberbatch’s Doctor Strange While I’d referenced my earlier history with a blog on DocSavage, there was a mirroring in another of my youthful vigil for the mystically adventuresome [and...
Meditations on Place: The Scent of Experience
IN THE JOURNEY OF TIME,WELL-KEPT AND STUDIED, STILL: THERE IS SOMETHING MORE TO THE MEMORY OF PLACE-MAKING — THE PLACES THAT YOU HAVE BEEN, WHAT YOU HAVE SEEN AND TOUCHED, TASTED AND HEARD — AND STILL, WHAT HOLDS THE HEART MOST IS THE SENSE OF SCENT — WHAT FRAGRANCE...
THE SYMBOLISM OF THE LETTERFORM
THE X-MARK AS SYMBOL What lies beneath: the nature of the x, the cross road, the crossing guard, the mark of the x and the magic of the nexus. MGM | screen site shot from handheld The symbolic allegory of the x mark. When I was in Bali, I was surprised by the...
Soul Brands | The Quest for Heart and Holistic Experience
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin works, as well...
Zen: Enso
Drawing Zen: Enso — Brush drawn Circles of Enlightenment. The strokes of concentration — markings and meaning. For more than 25 years I’ve been collecting zenga. Specifically, this collection is comprised of enso, brush-stroked entities of contemplation and the quest...
CUMULAR thinking
Cumular Thinking: Crowdsourcing minds and gathering the principles of cumularity Mist and collective examination of the mystery of ideas — The Cloud mind: the metaphor of fluent vapor — the clouded allegory in the context of computing, burgeoning creative, a...
Brand Clarity
Brands that are clear. Brands that are fuzzy. Smoky brands, uncertain visioning, vague commitments fuzzy ˈfəzē/ adjective 1. having a frizzy, fluffy, or frayed texture or appearance. "a girl with fuzzy dark hair" synonyms: frizzy, fluffy, woolly; More 2. difficult to...
Altaring Time
The Exploration of Personal Journey and Ritualizing Experience Getting to the soul of things. What is a thing? I’ve wondered about that. A thing. T H I N G O.E. Ãlthing “meeting, assembly,” later “entity, being, matter” (subject of deliberation in an assembly), also...
Shadow Brands | The Dark Side of Brand
Looking at the dark side of brand, their strategies and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their founding, their making, and the follow-on telling — community and...