Brand Clarity
Brands that are clear. Brands that are fuzzy. Smoky brands, uncertain visioning, vague commitments fuzzy ˈfəzē/ adjective 1. having a frizzy, fluffy, or frayed texture or appearance. "a girl with fuzzy dark hair" synonyms: frizzy, fluffy, woolly; More 2. difficult to...
Altaring Time
The Exploration of Personal Journey and Ritualizing Experience Getting to the soul of things. What is a thing? I’ve wondered about that. A thing. T H I N G O.E. Ãlthing “meeting, assembly,” later “entity, being, matter” (subject of deliberation in an assembly), also...
Shadow Brands | The Dark Side of Brand
Looking at the dark side of brand, their strategies and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their founding, their making, and the follow-on telling — community and...
Ravening | A love of the family of Crows
The Icon of You — The Journey into The Other Those of us that have been around — out there, walking the woods, listening and looking, know the corvid clan…crows, rooks, ravens, jays, magpies and jackdaws. How could you miss them? They’re noisy. They have a point of...
Morgan
AI Design Strategies: Can AI work as Creative in the Movie Business? With the plethora of new AI development stories, how far can these applications stretch? IBM’s Watson thinks it can step in. I was studying some content on Adweek, about a new modeling for search and...
ARCHETYPES
ARCHETYPAL SYMBOLOGY AND THE DESIGN OF PLACE Design thinking and the exploration of deep metaphors When I was working as a brand / design strategist on Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned and roving colleague there, Iain...
Data
HOW DO YOU SEE INFORMATION AS A STORY? Visualizing and organizing the perception of information Cinematic interface design as a reference to example Image above: © Cruise/Wagner + Amblin Entertainment It might be said that the rise of infographics — visualizing,...
Centering and the Circle of Experientiality*: The Ring of Being and Designing Sensation
The Context of Holistic Branding, Experience Design and the Person In NYC, I was talking to an Aikido master about sensation — and the sphere of awareness. It might be suggested that Aikido — a “way of ki,” is more about finding the divinity of an opponent, and...
In Search of the Skull
IN SEARCH OF THE SKULL: THE FLAME, THE ROD | DON ED HARDY AND VON DUTCH Brand explorations of choppers, hot rods, tattoos, pin striping and the art of kustom kulture: Don Ed Hardy and Von Dutch. How might that alignment be imagined — a link between the above? I’ve...
BRAND DEVELOPMENT: SYMBOLIC DESIGN
Strategies of brand patterning, collaborative design and Girvin evolutions Design is about the embrace of change. And any brand, over time, has to freshly attach to the conception of transition in continuously and resiliently responding to shifts in the market. The...