THE SINGULARITY
STRATEGIES OF INTENTION AND ATTENTION IN BRAND-BUILDING COMMUNICATIONS Find Brand Heart: The Resonance, Brand Relevance and The Clustering of Relationships — the three indices of connectivity and community Brands have to matter to be unforgettable. Given the flooding...
YOU CAN TOUCH ME | THE BOOK OF THE SENSES
A TOUCHING BOOK, CONTEMPLATING 360º IN BRAND AND EXPERIENCE A VISUAL MEDITATION EXPLORING THE JOURNEY; A LEGACY OF THE SENSATE. The human stance of holism. Every journey is a storytelling of sensuality — how you sense and experience the grand sphere of your...
THE RED THREAD: INSPIRATIONS, IDEAS AND INTENTIONS
DRAWN OUT IN BLACK AND THE ATTENTION TO DETAIL, IN THE SPATTERING OF INSPIRATION. When I was in college, I taught workshops to help my payment of the tuition, along with support from my family. I used variously colored butcher paper to do that — pulled, ripped out and...
Fast Casual Restaurant Brand Experience Design: Audition and Analysis
ANALYZING HOW [WELL] IT WORKS The spiral of brand experience design: Girvin’s red thread of connective analyses The Analysis of the Context of Place-Making and Food Design Working for decades on the propositions of food experience — from luxury dining to kiosk...
Stephen Strange: Sigils, Signals and Signets
MARVEL STUDIOS Magical design, mystical gestures, emblems and logos for Benedict Cumberbatch’s Doctor Strange While I’d referenced my earlier history with a blog on DocSavage, there was a mirroring in another of my youthful vigil for the mystically adventuresome [and...
Meditations on Place: The Scent of Experience
IN THE JOURNEY OF TIME,WELL-KEPT AND STUDIED, STILL: THERE IS SOMETHING MORE TO THE MEMORY OF PLACE-MAKING — THE PLACES THAT YOU HAVE BEEN, WHAT YOU HAVE SEEN AND TOUCHED, TASTED AND HEARD — AND STILL, WHAT HOLDS THE HEART MOST IS THE SENSE OF SCENT — WHAT FRAGRANCE...
THE SYMBOLISM OF THE LETTERFORM
THE X-MARK AS SYMBOL What lies beneath: the nature of the x, the cross road, the crossing guard, the mark of the x and the magic of the nexus. MGM | screen site shot from handheld The symbolic allegory of the x mark. When I was in Bali, I was surprised by the...
Soul Brands | The Quest for Heart and Holistic Experience
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin works, as well...
Zen: Enso
Drawing Zen: Enso — Brush drawn Circles of Enlightenment. The strokes of concentration — markings and meaning. For more than 25 years I’ve been collecting zenga. Specifically, this collection is comprised of enso, brush-stroked entities of contemplation and the quest...
CUMULAR thinking
Cumular Thinking: Crowdsourcing minds and gathering the principles of cumularity Mist and collective examination of the mystery of ideas — The Cloud mind: the metaphor of fluent vapor — the clouded allegory in the context of computing, burgeoning creative, a...