THE QUEST FOR FIRE: THE ETYMOLOGY OF BRANDING
IF YOU BELIEVE IN BRANDING — THAT AN OBJECT HAS MORE POWER AS A BRANDED ENTITY, THEN WHY WOULD THAT BE SO? There is belief at the heart of it. You believe, you love. It’s what you believe in as a brand agent, and what your audiences believe in as participants and...
BREATHING TIME | THE ALPHABETIC JOURNEY OF GIRVIN’s CALLIGRAPHY CLASSES
TO GO FORWARD, YOU GO BACK. WRITE WHAT WAS. In my own experience, the study of the craft of design — which is, as we have explored — the signing of persona and intention, message and visual character, personally interpreted. To presume that a designer acts as a kind...
THE LOOM OF TIME: MESSAGING, VOICE AND IMAGERY — CHRISTOPHER NOLAN’S NARRATIVE WEAVING IN DUNKIRK
Christopher Nolan’s Narrative Weaving In Dunkirk.
THE COMPASS, THE RULE, THE CURVE: THE CARTOGRAPHY OF THE ALPHABET
THE MYSTICAL ARCHITECTURE OF THE ALPHABET To know the past is to know the future. So in grasping the past, I look into the words to build design strategies — and what it means in the craft of the work, as well as the solution-finding of design [un]thinking. That is,...
WHAT IS YOUR DESTINY? DESIGNING JOURNEYS AND EXPLORATIONS
WANDERING, YOU GET OUT THERE — IN A STRAIGHT OR MEANDERING LINE — THERE ARE PLACES TO DISCOVER, MEMORIES TO BE MADE, FRIENDS TO FIND. AND YOU’RE FOLLOWING WHAT BEACON, MAP MADE, LINE TRACED? YOUR PLOTTED LINE, YOUR INSTINCT, THE SUN, A DREAM? DESTINY? Of course, as we...
THE RIPPLING | WAVES OF INNOVATION
THE RISING CURL OF A WAVE STARTS AS A QUIETING PEBBLE DROP — THEN IT WHISPERS, RIPPLES OUT — ONWARDS. MURMURING, THERE IS A TREMOR — AND NOW IT’S A WAVE. TREND ON — TSUNAMI UPLIFT. Waves curl as a spectacular metaphor — just in their very movement, analogous to...
I LOVE YOU
CONCEPTIONS AND EXPLORATIONS OF INTIMACY: BRAND LOVE-MAKING? What’s the path for engagement? How does a brand move from enchantment, to engagement, to the interlacing of embracement? What is the way that people hold on to the storytelling of a brand in a manner that...
AI WEIWEI, JACQUES HERZOG AND PIERRE DE MEURON @ THE PARK AVENUE ARMORY | NYC
THE JOURNEY OF LOSS, FINDING, FORGETFULNESS AND THE EYE OF SURVEILLANCE. My Mother taught me about watchfulness and listening. Of studying situations, examining human movements, physical linguistics, moments and interactions, ticks and tells, notes and reveals — as an...
Future Forward | Brand Strategies and Intentional Ignition
FUTURE FORWARD | BRAND STRATEGIES AND INTENTIONAL IGNITION TIME TO LIGHT THAT FIRE. Brief creativity? Can creativity be defined in a brief? Probably not. What is a creative brief — and is there a point to being brief? In a cycle of a half-decade, more often than not,...
The Bastard Letter | The Calligraphy of The Game of Thrones
THE BASTARD LETTER | LITTERA BASTARDA, JON SNOW & THE CALLIGRAPHY OF THE GAME OF THRONES GIRVIN CALLIGRAPHY CLASSES WALK OUR TEAMS BACK IN TIME — THE CRAFT AND HISTORY OF THE LETTER, A JOURNEY IN PALAEOGRAPHY AND CULTURAL HISTORY. What was drawn then, what was...