BRAND MYSTICISM
EXAMINING THE DEEP SPACE OFSOULFUL BRAND STRATEGY. W H A T I F? You were to think: "really—there’s something deeper, more profound, more magnetically, more soulfully powerful about the enterprise that I’m working on.” There’s more. Really? Perhaps you did...
TIM GIRVIN, LLOYD REYNOLDS AND STEVE JOBS, THE CALLIGRAPHIC CONNECTION AT REED COLLEGE
CONCEPTIONS OF ITINERANT LEARNING—EXPLORING THE "GO THERE, GET OUT OF HERE" MODELING OF EDUCATION. “YOU COULD LEARN MORE IF YOU ACTUALLY WENT THERE.” I was talking to an LA team on my traveling, vagrant-based approach to learning—leaning-in to learn by going remote,...
START-UP WISE GUYS
What I learned from Stan Lee, Steve Jobs, and the Wachowski siblings
TALISMANIC FURNITURE
DESIGNING FURNITURE THAT PROTECTS THE USER. As a designer, I’m frequently talking about the core power of markings. In fact, at Mark Anderson’s futurist, high tech conference—this year in ParkCity, Utah, I was doing just that—talking about the symbolism of the mark...
THE BRANDING OF A THING | MYSTICALITY, BRAND MAGIC AND MYSTERY
DEFINING THE JOURNEY TO THE HIDDEN CENTER: THINGNESS [the it]: FINDING SOUL IN THE MYSTERY OF BRANDING: THE QUEST FOR THE HEART, THE UNCOVERING OF MEANING, THE FOUND MEMORY— THE MOMENT IN THE MOMENTUM. For a brand to survive, there needs to be a stance, a point of...
THE PRESENTATION AT FUTURE IN REVIEW | THE CONFERENCE: FIRE2018
THE DESIGN VOCABULARY: VISUALIZATION, MESSAGING AND THE PATTERNING OF IDEAS, MARKS AND MEANING. I had a chance to present, at the behest of the esteemed Mark Anderson a string of ideas at the Strategic News Service presentation of FiRe at the Stein Ericksen Lodge in...
DESIGNING CUSTOMIZED BRAND FONTS FOR PROJECTS | ALPHABETICAL BRAND STRATEGY
ALPHABET DESIGN VISIONING AS THE VISUAL LANGUAGE OF BRAND IDENTITY As a brand designer, you’re thinking—“where is this business going?” “What’s the point, who cares, what’s it about—how’s it going to work?” And then, after these opening queries—that project work comes...
GOOGLE’S ALPHABET AND THE SCRIPT OF THE EARTH
WE DRAW A LETTER AND PRESUME THAT THERE IS A GRASPED MEANING, BY ALL. ISN’T IT POSSIBLE THAT EVERY MARK HAS MEANING? IT’S SIMPLY GRASPING THAT LEGIBILITY; IT’S THAT YOU [MUST] KNOW HOW TO READ [THEM]. OR THAT YOU NEED TO LEARN THIS NEW LANGUAGE AND THE FORMS THAT...
THE HOLISM OF SENSATION AND SPECTACLE | LIZ MULLER | CHIEF DESIGN OFFICER: STARBUCKS
SYNAESTHETIC EXPERIENTIALITY AND DESIGN LEADERSHIP As a journeyer of decades of design, all over the world, and in partnering with many adepts in that journey, it’s interesting to study different models of design leadership. There are collaborators and team-builders,...
PSYCHOACTIVE PLANTS, HALLUCINOGENS, TOXINS AND THE WADE DAVIS MOVIE-MAKING LEGACY
The Design of the Serpent and the Rainbow