WHAT WAS, IS: THE FUTURISM OF ANCIENT DESIGN THINKING AND SYMBOLOGY
WHY WOULD YOU LOOK BACK, TO GO FORWARD? THE PATTERNING OF THE LONG TIME: WHAT IT MEANS FOR DESIGN, BRAND AND ENTERPRISE. As designers, our entire history is just that: going back, to go forward—in GIRVIN's study of design, as a legacy, goes back 5000 years. As a point...
BRAND STRATEGY AND TIERED ENGAGEMENT
YOU UNDERSTAND. YOU KNOW. YOU BELIEVE. We all know that our work, brandspace, will be about the tiering of messages and visuals that enchant the participant. The signature of design is the sewing of that suture—side to side, layered, lit and shadowed storytelling:...
THE RIP CURL OF BRAND STORYTELLING
WHEN YOU’RE FAR OUT AT SEA, SEE THE WAVES, SENSE THE RIP, IT’S TIME TO RIDE THE FAR HORIZON OF THE RIPPLING SWELL. Image above: Dawn A. Clark When you’re out there, far out there, watching the impending swell, there’s the rising curl of fear, awe and wonder,...
Monthly Desktop Background: Making Waves
This month’s design comes from our newest senior designer Corey Campbell. Not only does he have an awesome alliterative name, he has joined the GIRVIN team seamlessly, bringing with him his sense of humor and dedication to perfection. As a northwest native, Corey has...
WANDER. WONDER. WISDOM.
THE ART OF GETTING LOST. BRAND STRATEGY, GETTING LOST AND THE JOURNEY TO BEING FOUND. ALL THAT WANDER SHALL BE FOUND The Quest for Metaphor, Personal Symbolism and the Iconography of Journey IN THE WORK ON BRAND, THERE’S AN EMERGENCE: ENTERPRISES THAT LOSE THEIR WAY....
EXPERIENTIALITY | DESIGN IN THE CONTEXT OF SENSUALITY
Experientiality. A quick scan of the dictionary shows nothing, just words that are “around” this spelling—experience and experientially. I thought when I first used it that I’d made it up. But there is more to it—from two sides: one]—from the Latin, experiri—which is...
Brand Editorialism VI: Storytelling Brands in the Palace of Memory
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales—the grounding ley-line of the promise—the mission of the everyday. Part: VI I’d offer a theory of the narrative cloud—the stories that...
Brand Emotionalism | SOUL BRANDS
BRAND EMOTIONALISM V | SOUL BRANDS: The Quest For Heart And Holistic Experience In the deepest heart of brands: what lies within? Part V Brand and soul, some offer a key question: “what the..?” Finding the soul of the brand is something that many might immediately...
Brand Journalism IV: The Premise of Design Intellect and Creative Intelligence
THE CARTOGRAPHY OF DESIGN THINKING | PART FOUR Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the...
Monthly Desktop Background: Re-tile your desktop
This month’s design comes from our senior designer MacKenzie Mason. Having been a part of the GIRVIN team for almost two years, MacKenzie is known for her exceptional illustration work, packaging design, and incredible eye for detail. Those who work with her witness...