Brand Emotionalism | SOUL BRANDS
BRAND EMOTIONALISM V | SOUL BRANDS: The Quest For Heart And Holistic Experience In the deepest heart of brands: what lies within? Part V Brand and soul, some offer a key question: “what the..?” Finding the soul of the brand is something that many might immediately...
Brand Journalism IV: The Premise of Design Intellect and Creative Intelligence
THE CARTOGRAPHY OF DESIGN THINKING | PART FOUR Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the...
Monthly Desktop Background: Re-tile your desktop
This month’s design comes from our senior designer MacKenzie Mason. Having been a part of the GIRVIN team for almost two years, MacKenzie is known for her exceptional illustration work, packaging design, and incredible eye for detail. Those who work with her witness...
Brand Journalism III: The Mapping of Energy, Mind, and Motion
THE CARTOGRAPHY OF DESIGN THINKING | Part Three Building the strategies for brand engagement thinking, creative intelligence workshops and tactical layouts for innovation sessions. Working on a project for the planning of a market design program for an emerging...
Brand Journalism II: The Cartography of Brandscape
LAYERING MESSAGES AND IMAGERY IN BRAND WORKSHOPPING. THE CARTOGRAPHY OF BRANDSCAPE (Digital Brush work) MAPPING BRAND THINKING | Part two THE DOODLING OF IDEAS, PATHWAYS OF EXPLORATION SCRIBBLED, BRAND MAPPING AND DOCUMENTATION: Brandquesting®, brand navigation and...
Monthly Desktop Wallpaper: Alphabet Soup
This month’s design comes from our senior designer Kevin Henderson. He has been a part of the team at GIRVIN for over 15 years, working in everything from print and packaging design to exhibition and environmental graphic design, with a focus on name development and...
The Distant Avenue: The Craft, The Wins, The Failures and The Way Further
Sienna, Italia Ὁ βίος βραχύς, ἡ δὲ τέχνη μακρή, ὁ δὲ καιρὸς ὀξύς, ἡ δὲ πεῖρα σφαλερή, ἡ δὲ κρίσις χαλεπή. ––––––––––––––––––––––––––––– Vīta brevis, ars longa, occāsiō praeceps, experīmentum perīculōsum,iūdicium difficile. Life is short, and art long, opportunity...
Finding the Brand’s Center
THE WHORL OF IDEAS AND INSPIRATIONS. A brand is like a spiral—could be a channel, could be the opening of a drain, could be a spigot pouring forth—but in one way or another—it’s a channel: outflow, inflow. Its success will be the fluency of its convergence—the...
The Brand Mythology of John Wick
Brand Mysticism in Cinematic Storytelling: Working in the motion picture industry, you see patterning.
Monthly Desktop Wallpaper: Desert Dreams
This month’s design comes from our designer Hannah Moore. Known for endless positivity and creativity, Hannah gets her inspiration from nature, witty word play, and a well-told story. An aspiring novelist, as well as graphic designer, Hannah’s whimsical creations...