FEELINGNESS
The Emotional Construct Of Brand Experience: The Wow Moment. CAPTURING WOW IN BRAND MANEUVERS Feelingness? You know the sensation, the moment of wow, which sets into play a kind of cascading—“wow, isn’t that something?” And, hopefully, it keeps going as—“will you look...
THE EXPERIENCE ECONOMY
PURPOSEFUL EXPERIENCE DESIGN STRATEGIES, COUPLED WITH INTENTIONALITY. WHEN THERE’S NO PLACE TO GO, WHAT IS THE EXPERIENCE? AMBITIONS IN DESTINATION | RESTAURANT DESIGN STRATEGIES Now’s the time for many that experiences are home bound and under locked-down scenarios,...
HERE, THERE, EVERYWHERE: [W]HERE ARE YOU?
DEFINING PRESENCE, PRESENTATION, AND PARTICIPATION I’m Here. Before You. And I’m Here For You. Contemplating The Context Of Presence—Being In A Place, And Presentation—Having Something To Present, Or Presented To You, And Being In The Place: Listening, It’s That....
BRANDWATCH: WHAT YOU SEE, WHAT YOU STAND FOR, IS WHAT [AND HOW] YOU LISTEN.
BRAND OBSERVATIONS, PARTICIPATION IN WATCHFULNESS. In the past, in my observations of brand experiencers, it has been a long journey—and a string of compelling notations of learnings about people and how they relate to brands. I think back to my beginnings, working on...
DEEP READING: THE MEANING BEHIND THE MESSAGE
IN THE JOURNEY OF BRANDING—AND THE VISUALS AND MESSAGES THAT ARE PART OF ANY BRANDING INITIATIVE—THERE IS, INVARIABLY, A MESSAGE INSIDE THE MESSAGE. THERE’S A STORY IN THE STORY, THERE’S A TELLING INSIDE THE NARRATIVE. I believe that I first experienced this in the...
THERE’S A WAY IN, AND THERE’S A WAY OUT | NO GAP: THE MIND FINDS
YOU COULD FIND A WAY OUT, THAT COULD BE A WAY IN. I was first struck by this sign that I found in an antiques shop outside of London; and there’s a story—for those calligraphically-inclined—that this font [for the sign] was originally designed [1918] by early...
THE PRINCIPLES OF A VIRTUAL EXISTENCE | MEDITATIONS ON THE MOVIE IDENTITY: VIRTUOSITY
As a writer, I examine the import of words, where they came from, what they meant, and what they can mean now.
THE UNTOUCHABLE: MR. BOND
Contemplative of his passage, a robust 90 years, the Sean Connery Bond Legacy is a profound opening casting.
DESIGNING A WORLD BY HAND: STEP BY STEP, BUILDING A REALM BY BRANDSTORIES
BRANDS ARE, IN ACTUALITY, WORLDS. THEY ARE WORLD VIEWS, THEY ARE PLACES AND ENVIRONMENTS, DIGITAL REALMS; THEY ARE SPARKS OF IMAGININGS; AND THEY ARE THE QUANTIFIED AND ACTUALIZED DREAMS OF FOUNDERS AND FOUNDRESSES. THEY ARE THE RISK AND COMMITMENT OF SWEAT: \LOVE,...
WE ARE THE CHILDREN OF THE LANDSCAPE | BRAND AND PLACEMAKING
ANY BRAND HAS TO THINK ABOUT ITS PLACE—THE PLACE THAT IT MAKES: HOW PEOPLE EXPERIENCE IT AND HOW THE STORYTELLING THAT IS REVEALED—AND, IN THAT, HOW THAT FEELS. I learned about brand and place-making earliest in my career—at the very beginning—college trade—painting...