COURAGE AND BRAND RISK | THE STRIDE INTO DANGEROUS TERRITORY
Every day, as much as I can, I like to get out there. It’s a mix between terror and joy, fear and exhilaration, exultation and trepidation. Don’t you just love that moment when the fearsome rears up at you and then, rising up on the crest of that momentous inquietude,...
MAKING MARKS | BRANDCODING® AND THE SPIRIT OF THE BRAND
TOUCH ME MORE OFTEN. When you circulate, out exploring things—places, brands, natural experiences in the outdoors—what do you do? How do you explore? Me? I’m a touchy-feely kind of a person—I like to touch things, which is inherent in the character of my work, since I...
DESIGNING THE DREADFUL
According to a high school buddy, now a Emmy-winning screen writer, horror is the new “it.”
MEMORABLE BRAND PATTERNING IN THE CREATION OF PLACE
When you think about a place— what aspects are the most memorable? From my view: patterns, there are patterns that intertwine in the experience of a place that become distinctly memorable. That can speak to unique uses of materials—as in the gnarly grizzle of the...
007 AND BESPOKE DESIGN STRATEGIES
There’s always been a supreme masculinity in the legacy of the mythic, Ian Fleming archetypal character.
DEPTH CHARGE: CAVE JOURNEYS | DEEP BRANDING
THE ALLEGORY OF THE CAVE AS A BRAND EXPLORATION THERE IS A STORYTELLING IN CAVES: HOW OLD THEY ARE, THE RIVERS RUNNING THROUGH THEM, THE JOURNEY THAT THE BRAND JOURNEYER TAKES, GETTING SOMEWHERE—INTO THE DARK, DISCOVERING SELF AND THEN OUT INTO THE LIGHT. AS WE GO...
AND SOME OTHER NOTES ON FEAR
DESIGN AND RISK EVERY DESIGN REACH IS A RISK, IT TAKES COURAGE TO ADVANCE FROM ASKING QUESTIONS AND LISTENING TO OFFERING SOLUTIONS. THE GAUNTLET THROWN TO THE WORK IS THAT—IN ANY JOURNEY—THERE IS RISK. You’re presuming that you—brand person, design researcher,...
THE QUEST FOR FEAR
BRAND RISK AND THE ADVENTURE OF ADVANCEMENT These days, who’s not fearful? Things feel uncomfortably out of control, challenging events are happening. Talking to some, this could be an exemplar expression for last year. Then too, speaking with others, it could’ve been...
THE TIERING OF THE TALES | BRAND STORYTELLING AS A PROPOSITION OF LEADERSHIP
IN THE VISIONING OF DREAMS—AND WHAT NARRATIVE CAN BE BUILT AROUND THEM—CALLING AS A COMPASS POINTING TO TRUE NORTH: THIS IS THE FUTURE, AND LEADERS COME FORWARD. Everyone knows this about leading, it’s pretty simple: “if you’re the leader, you’re the one in front,...
THE GEOMETRY OF SPIRITUALITY–SACRAL ALIGNMENTS
EVERYONE HAS A CHALLENGING TIME. “WHAT DO YOU DO WITH THAT TIME?” How do you get through that? There are a couple of pathways for me. Reading is one— reading, a lot. Another is drawing—in two pathways of work; one: more as in a non-thinking fluency-based form of...