Tim Girvin Comments on Scent for Exhibitor Magazine
Scent is a slightly uplifting character to the dynamics of a space. Time Warner's new Samsung technology space has a expression of light citrus blown in. The entries of Hotel Costes, and perhaps by contrast, W, Mandarin Oriental and Schrager's offerings utilize...
Luxury in China
Let's start at the beginning point of our earlier conversations; branding is about people. It's not merely about the growth figures; there's no growth if people don't get the story. The real point, however, is about what luxury means; yes – it's a commodity, but in...
Chocolate confections
There are a couple of trends that I perceive, in working in this space of consumer communications and brand representations. First, it's clear that there are continuously emerging "new brands", which might be "repositioned" old brands. Confectioners work in one place,...
Whole Foods and Storytelling
Whole Foods and Storytelling I was in Whole Foods this morning and shot some images. Whole Foods marketing is really about storytelling – a layering of images, texts and ideas (as ideals) that embrace customers into their world. And if you are not an organically...
Le Bain du Blaine?
Pun intended, I suppose — the bain, the bath — so called, (bane, rather) of conjurers and magicians: David Blaine. But his newest stunt — amazingly at the Lincoln Center Courtyard — is a curious spectacle… Literally. Not sure how this rates as cultural, being there at...
Miami
We win Canyon Ranch Living in Miami; while the winning is grand, the vibe of Miami is curious. It’s moneyed, but cultural — to the arts — vacant. The sensing is all about the transport of snowbird capital, from the north, to the south, from the far south, back to...