Re: NYTimes.com: What’s Black and White and Made in Queens?
I was talking with someone about luxury, history, making...and the hand -- and it came forth, again. Marty Wikstrom, I think it was her. I suppose, really, I've talked to a lot of people about this. Robert Polet. François Pinault. James McArthur. Claudia Cividino....
Tom Cruise
http://www.newyorksocialdiary.com/social-diary/2007/saluting-tom-cruise I'm not sure how I'd connected with your Diary -- but somehow I got linked in, some years back. Your little piece on Tom Cruise was happily familiar -- and while there's been plenty of derision,...
News Update from Tableau Software
Sometimes, there's one sticky adhesion, one magnetism that links people, brands, projects together. When I go into a new client's office, the one elemental attribute of the interiors that I study are the books. What books are there? What's this person reading? What's...
Scent
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It's important to think of scent as a kind of layering of experience. For example, scent alone won't instantly transform a prospect...
American Graphic Design
design -- the implementation of the signature, the marking, the descriptive curve, has always been that thing which crosses borders -- for the sharing of one thing makes its way to another -- it's found here, signed, and extended there...and with that, it's a wonder...
Tim Girvin + Claudia Cividino / Luxury and the Huffington Post
The point, to the discussion, our talk, our sharing -- is really simple. Is luxury, really, luxury? Or merely smoke? Where's the legacy, the story, the craft, the making, the beauty, the powered intensity of focus?? Or are we merely selling the skins of the idea?...
Sex and retail
I've been studying sex. And retail. Since I was a teenager. Not necessarily in that order. Nor presumably together. But I've been studying them. My first exposures to the concept was as a boy scout traveling in Europe, as an early teenager. What I'd discovered was...
Human Branding: Exploring emotional content in brand storytelling development
Seeds of Compassion | The Kirlin Foundation It's interesting to note, sometimes, how entrepreneurs look at the premise of their enterprise as being, fundamentally, operational and transactional. There are literally thousands of businesses that operate otherwise, but I...
Luxury Branding and Patterning
Perhaps you know the classic rendition of "A Pattern Language"? The premise of this fine theoretical explication by Christopher Alexander is that there are a series of movements, patterns, that relate to how space, volume and presence can be reflected in human...
Understanding international presentations
Examples of what your international meetings involve: Global encounters that I've been involved in usually relate to complex presentations involving design -- and different kinds of design: identity, packaging, brand strategy, retail design and environmental graphics....