Small business branding basics
The issue of branding is more about gathering differentiation; it's a way of telling a distinctive story that positions the company in a way that is discrete from the competitive fray. And it just might be that -- a story. What do you really remember about a person?...
True Stories | framing narrative in brand, story and experience
The brand story as a communications tool, in brand management and experience design. What is brand, what is story, what is message, what is experience? What changes are emerging in the concept of branding, storytelling, community and communications? What direction, if...
The American Western: The Myth & the Meaning
Or, how I've loved the Western Film -- as a story concept -- since I was a child. A couple of weeks back, I went to see No Country for Old Men in NYC. A.O. Scott reviewed it: http://nytimes.com/no-country Josh Brolin as Llewelyn Moss But whether he'd (A.O.Scott)...
James Turrell | Roden Crater
I first met James Turrell in the 70s. Maybe early 80s. And back then, along with Jim Olson, Carol Fuller, and the COCA board, which was just a little group of us, we'd conceived the idea of bringing James Turrell to Seattle to do an installation. And that he did, on...
360º Brand marketing
J. Emilio Flores for the NYTimes (Paramore, the brand, the band) The concept of 360º brand strategy isn't so unique; in fact, the concept of considering the brand as a warming touch that reaches out in every consumer-linked direction is relatively common...
Blipping Music, Ryuichi Sakamoto and Yellow Magic Orchestra
The Tank | NYTimes I had, we had, this job working for Nintendo, which was really about doing mostly packaging for new launches. For about 6 years, that grouping of projects. Hardware gaming packaging design -- and all licensee and Nintendo product launches. It was...
Lines of thought: sight lines
What about lines? I've been thinking about them. And they're everywhere. Obviously. But what I'm curious about is the patterning of the line -- and what lies in the heart of the line. How's it made? What gesture within? And the designed line. And each of us has our...
Celebrate — Move: by numbers | WOW | Cibone Retail | Tokyo + Bloomingdale’s | designtide
This is about identity, visualizing and animation -- and retail. And something I'd tried to do, but couldn't. And someone (WOW | Tokyo) that did. My story. Their story. ---- Last year, I'd worked on this idea of projecting this giant animation of an outgrowth of...
Marc Jacobs | Attention | Louis Vuitton
Todd Heisler | The New York Times I'm wondering about the concept of attention. And the holding of things. How we hold something, how we hold attention. There's something to memory and holding a concept in one's mind. For many of us, for me, the idea of holding onto...
Amouage | The storytelling | 25 years
http://www.amouage.com/ What's the story, what's the layering behind the fragrance, that leads to the story. Fanny Adams, Paris, tells this story. November is also a month to celebrate for Middle Eastern perfume company Amouage, which launches two new fragrances this...