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James Turrell | Roden Crater

I first met James Turrell in the 70s. Maybe early 80s. And back then, along with Jim Olson, Carol Fuller, and the COCA board, which was just a little group of us, we'd conceived the idea of bringing James Turrell to Seattle to do an installation. And that he did, on...

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360º Brand marketing

J. Emilio Flores for the NYTimes (Paramore, the brand, the band) The concept of 360º brand strategy isn't so unique; in fact, the concept of considering the brand as a warming touch that reaches out in every consumer-linked direction is relatively common...

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Lines of thought: sight lines

What about lines? I've been thinking about them. And they're everywhere. Obviously. But what I'm curious about is the patterning of the line -- and what lies in the heart of the line. How's it made? What gesture within? And the designed line. And each of us has our...

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Amouage | The storytelling | 25 years

http://www.amouage.com/ What's the story, what's the layering behind the fragrance, that leads to the story. Fanny Adams, Paris, tells this story. November is also a month to celebrate for Middle Eastern perfume company Amouage, which launches two new fragrances this...

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Scent, shopping experience and mind fullness.

There are two attributes of experience in shopping. One is purely acquisitional -- that is, merely on the notion of action and purchase; there's no focus other than that, in acting and acquiring. You are looking for something and you want it, you buy it -- and then...

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