Yves Saint Laurent | St. Sulpice, Paris
I was favored with the opportunity to partner with the leadership of Yves Saint Laurent | North America in the development of a brand retail strategy for their flagship store, to be rolled out nationally. How done? We used Girvin's proprietary BrandQuest® methodology...
Scent, Memory, Package | The Perfumed Equation
Everything smells. Every thing -- scents. There are layers to scent in experience. It's all about what you remember, what you hold -- what scene, seen? What there was, in experience, that lent you to some level of exposure. That recalls -- that calls, you back home to...
Wired Magazine | Part 3: Chris Anderson | Free!
I'd been prepping myself to connect with Chris Anderson, since I'd worked remotely on the cover. Seattle | San Francisco | NYC. I keep jumping. The work's there -- I work anywhere that I need to. Find something, work on it. Go there. Nice person, Chris Anderson is,...
The OED: "brandish" — Brand as fire
The OED: "brandish" -- Brand as fire. Notes on the Place of being. Considering meaning and etymology, reflections on distinction and memory of meaningful experience. I had a conversation with a friend of mine, Paula Rees. She's a placemaker. Her focus is, and has...
Charlie Rose | Chris Anderson: Wired Magazine
Chris Anderson of Wired Magazine: on Charlie Rose (PBS) https://www.youtube.com/watch?v=R9wuTit9OJY I like Charlie's opening presentment: "I believe that there is a place in the spectrum of television for really good conversation, if it is informed, spirited,...
Martin Lindstrom
Martin Lindstrom 3.4.08 Human branding, the brand: human. If ever there was a person that had created a brand presence around his very embodiment, it would surely have to be Martin Lindstrom. Still, given the experience -- and the expertise -- of his global wandering...
Saul Bass | The hand work(s)
Saul Bass Saul Bass with Alfred Hitchcock on the set of "Psycho". I gave a talk for the Arizona Advertising and Marketing Association some time back, and during that presentation -- it was actually a conference -- Saul Bass was one of the co-presenters in the forum....
TED | 2008 | Aspen (3)
what's extra? pretty much everything. some thing extra about today any : day > being in it. LIFE IS ABOUT MAKING THINGS, CREATING THINGS, BEING IN CREATIVE SPACE -- MAKING THINGS THAT CONNECT ME TO YOU. .... LIVING EVIL yesterday, I was thinking about...
TED | 2008 | Aspen (2) – What Is Life?
What is life? smiley groupings, right? ---- vivacity, sprightliness, vigor, verve, activity, energy. I go backwards. When I think about life -- going back to something that was before, that reaches to the now -- and the me that is living now. Life = Body LIFE: Origin:...
Ted | 2008 | Aspen (1) – The Big Questions
Big questions. What's asked, what's answered? .... What I'm thinking about: I've found myself always contemplating -- why, who, were, what? And I've been writing about that for years. What | ever? For | ever? .... Here are some thoughts, in opening: ..... Louise...