The Concept of Responsible Marketing [& Its Etymology]
Seoul, Korea Patrick Byers is the CEO of an Eastside marketing concern called Outsource Marketing -- he creates marketing solutions in and out of house -- and has been exploring the concept of the responsibility of marketing on his very good blog The Responsible...
08*08*08 | Incense, Perfume, Chinese Branding & the Olympics
Meditations on the history of scent, the smoky bridge to good fortune, and luxury in prosperity in Chinese Culture There is a sense of the auspicious that wafts in the long, historied halls of China. That, for centuries, there has been a character of wishful...
Notes on Holistic Branding, Sound & Sense Experience
Brand experience is always about gathering content and pointing -- even in synaesthetic context -- to all of them. The notion of synaesthesia is about sensations crossing modality, from one sense to another. This concept of merging sentience speaks to mixtures between...
Speed Racer, V for Vendetta, The Matrix | Brand Evolutions & the Wachowski Legacy
Exploring brand in context -- from the comical imagination to the full screen. Storyboarding: There's been a lot of discussion about the movement in legacy from comical development to full screen adaptation. There are some symbolic moves in that grouping of...
Experience design in restaurants | Evolutions and explorations in trend and brand storytelling
Sometime back, after some midtown meetings, I'd been making my way back to the NYC Girvin office. And I came across this treatment for Chipotle, a McDonald's concept investment. But the point is hardly about the opening collaboration in ownership (founded by Steve...
The Skull, the Flame, the Rod | Don Ed Hardy and Von Dutch
Brand explorations of choppers, hot rods, tattoos, pin striping and the art of kustom kulture: Don Ed Hardy and Von Dutch. How might that alignment be imagined -- a link between the above? I've been exploring invented brand culture -- that, in the one, might be...
Light Patterning, Shadow & Reflection in Story Visualizations
My friend Dawn Clark, AIA LEED®AP, Principal at NBBJ | Design -- sent along this story; digging in, I've found more. I've written a lot about patterning. Actually, I'm captivated by it. Patterning as a kind of subtle substrate brand messaging, patterning in interiors,...
Microsoft Surface© | For Motion Picture & Storyboard Visualizations
Microsoft Surface© interface Some ideas about issues of interface, and the storytelling around the making of a film project, utilizing the nascent Microsoft surface© technology. the sharing, image-shifting capacity of the surface© technology. Films (motion picture and...
Jack Daniels – the Story Behind the Story
Last Wednesday I attended the Seattle chapter of the Executive Women's International forum http://ewiseattle.org/ at the Columbia Tower (with a spectacular view from the 75th floor). The guest speaker was Ted Simmons, advertising guru and previous CEO of Arnold...
The spirit brand, the brandspirit | His Holiness The Dalai Lama
Some notes on the spiritual branding of the principles of His Holiness, the Dalai Lama -- and what that means for business, brand development and human capital in culture. Firms of Endearment. I've spent the last couple of days walking around the edge of the wide...