Branding Batman | The Dark Knight Advertising Campaign
Exploring brand in the context of experience design and impression: movie picture brand strategy. I've liked Christian Bale's impression of Bruce Wayne since the beginning; but I'm anticipating that Christopher Nolan drives a great deal of the visualizations of how...
Jil Sander | Raf Simons | Germaine Kruip | Federico De Vera
Exploring store design -- a collaboration between designer Raf Simons and artist Germaine Kruip -- and a contrary study in contrast: De Vera. At the corners of Howard & Crosby: NYC. The hyper minimalist white space and laboratorium that has entered the retail fray...
L’Officina Farmaceutica di Santa Maria Novella | Brandstory & Legacy in Fragrance
Exploring brandstory, legacy and fragrance in a venerable enterprise of 700 years. I have been exploring Santa Maria Novella for about 10 years now. And largely the opening of my exposure has been Jon Bresler -- and his group in NYC, Lafco. The opening captivation was...
Carthusia Profumi di Capri: A Monastic Tradition | Brandstory in Healing, Beauty & Scent
The Carthusian Monastery, Capri, Italia I'm looking at time, and the heart of things -- brands and story, discovery and myth, truth and relationships. There are brands that are fresh -- closely originated in recent time -- a story that speaks to an origination in the...
Jon Bresler, LAFCO | Claus Porto Soap Company
Exploring layering in brand story -- what is the story, the brand, the person, the work? In Firenze, I had a chance to spend some time with someone that I've admired for a long time -- Jon Bresler. Founder of LAFCO. Jon Bresler in the atelier of scentmaster Lorenzo...
Lorenzo Villoresi | A History of Fragrance Creativity
Exploring the renaissance mind of Lorenzo Villoresi: Scholarship, legacy and the genetics of exploration -- a history of fragrance creativity. Sometimes you find a person that seems like someone you've encountered before. Perhaps in another life, another journey,...
The Iris, the Orris Root, & Firenze
Digging iris, rooting them, I remember that, as a child -- the scent of sliced iris rhizomes, cut and seeping fragrance, as they came to the warm soil out of the cool earth beneath. There's a history of the fleur de lys and the relationship to Firenze. I'd presumed,...
Eau D’Italie | The Scent of Blood
Exploring scent with Hoteliers and Perfumers Sebastián Alvarez Murena and Marina Sersale. Foto by Dawn Clark, AIA Imagine the idea of creating a scent that captures the spirit of your hotel. Or of your life. Your hotel: decades old - lying, heated in the brilliant...
The Ancient Spa | Saturn, Myth, Dark to Light
Exploring brand and myth in spa positioning: Terme Di Saturnia. Where does the myth begin? Who becomes the legend -- most? Where is the brand heart genuine? Brand, mystery -- I'm wondering about mythic dimensions in brand. And when there's a cross between the concept...
Italia | Disegno Intelligente
A Firenze, ci è una bellezza speciale nel disegno dei segni per i negozi. Ci sono gli alfabeti speciali, quello è squisito e perfino forse un piccolo sconosciuto. Ma gradico quello. È una bella cosa. E continu aare cercare più. Ma conoscete gi quello. Sto cercando...