Art as Brand: Jeff Koons at the Palace of Versailles
Exploring art in place: context, construct, concept -- the brand marketing of Jeff Koons at Versailles. There's been a far amount of energy being wrapped around the concept of Jeff Koon's installation at Versailles. Of course, the idea is that the installation might...
Ghosts, Ghost Town and Ricky Gervais | Paramount Studios + DreamWorks Pictures
Exploring the illusory: branding ghosts and the veil of what is beyond... I'd been fascinated by the concept of the ghost – and the ghostly – for decades, since I was a kid. The magical, the mystical, the mysterious. Actually, my first big book purchase, happened at...
Being Good: Commune, Community, Communications | Brand Messaging & Story: Starbucks’ Good(ness)
What good is my community -- and what communion is there, for me? I was thinking about the idea of goodness -- and the notion of human brand -- what are we doing that's good for people? And in doing our work as strategists, designers, marketers and brand virologists,...
The Personal Journal: An Exploratory of Storytelling & Creative Development
Exploring the journal as journey -- and finding the truth in your self. Where are you going, anyway? What do you have to say for your self? Where have you been? What do you care about? And finally, given all that, what does it mean -- to you, to others, to the...
Brandstory | International Retail Design Conference Keynote Address | Seattle, WA 09.2008
True Stories: a quest for narrative in the psyche of hybrid experience. During the 90s, I came to a string of crises in my life - while I was at the epitome of success, the biggest design firm for more than a decade, lots of money, big projects, I was profoundly...
Resort Design Development | Brand, Patterning, Identity, Placemaking | John Lautner, Visions & Las Brisas, MX
A sense of experience in design, vision, luxury: touchpoint management "Architecture has been...presumably practical, economic executions of so many square feet of floor with lots of machinery... very little for the whole human being – places where one can work until...
Mad Men | Story, Brand, Roots & Memory
IN THE 70's. Or -- HOW I WENT BACK TO THE ROOTS OF MY BEGINNINGS The 70s. That's when I started working as a designer. And a lot of the early work is about supporting other agencies. Ad agencies. When I began -- when I first started working -- my efforts were doing...
Zaha Hadid | Chanel, Mobile Art & Branded Architecture
Brand, story, environments -- what story told? I've not met Zaha Hadid, but I've had an early connection with her, decades back -- and followed her work closely since that time. My first connection with her was working with Jim Olson and his team on a pitch design...
Star Trek 2009 | JJ Abrams, the Brand, the Story & Identity
Several years ago I got a call from Paramount Studios to work on a project for JJ Abrams. I'd never heard of him, embarrassingly enough. Nancy Goliger, EVP of Advertising, told me to check out his TV shows, "Lost" and "Alias". I watched all of them. And I became...
Sebastian Professional | Reframing Story, Visualization, Brand
Any brand is human. A brand fire is started by a person. It comes from a human spirit and mind: it's made for humans. Human brand. Interestingly enough, this simple equation is sometimes forgotten. People focus on transactions, engineering commerce -- and they just...