Primitive retail | stories at the heart of retelling — reselling the longer tail
Exploring the heart of the premise -- what promise told, in retelling retail in the ancient markets of the world? What story, better -- once spoken, twice told, thrice sold? I've been wandering the streets, the souks, the markets and the old sections of Marrakech,...
Quarter Pounder | Japan: new brand, no brand
Exploring unbranded brand storytelling There's a new concept that's been created by McDonald's, in Tokyo. No brand, yes brand -- scrap brand, new brand. "We want consumers to discover great taste and not care about who produced it." In this manner, the telling is...
Human Brands | Tom Ford and Tom Ford
This is the second in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. "As a fashion designer, I was always aware that I was not an artist, because I was creating something that was made to be...
Barack Obama + Franklin Delano Roosevelt: an alignment of times, a ligature of minds
Exploring the patterning of national crises and the outcomes in humanity -- the legacy of Franklin Delano Roosevelt and Barack Obama's positioning for renewal. 1936 WPA poster I'm hoping for that -- change, as adroitly put in Barack Obama's campaign programming....
Brand storytelling and relationships: ING DIRECT NEW RETAIL
Remaking banking in retail community building and development How do you tell a story that's not the same old? In visiting banks -- and the brand presence of their sites (literally and online) -- and studying the crises of the current banking scenario that we've all...
Pearlessence | II
The Launching of the Pearl | Lincoln Square | Bellevue Square Some reference, to meaning: pearl 1258, from Old French perle (13c.), Medieval Latin perla (1244), of unknown origin. Who knows the origin of the word, but there are theories, that reach back in tim to...
Salumeria Rosi | Building brand, building story.
Exploring brand storytelling for restaurant experiences, notations and process. I'd met Antonio Corsano on a recommendation, or a referral, from Paul Bertolli. I've talked about this marvelous person in the past. The work with Paul, of course, was building out the...
Pearlessence: seeking the heart of restaurant experience
Designing The Pearl | Lincoln Square | Bellevue, WA Working with an extremely tight and confined team -- I, along with others at Girvin | Seattle, as well as architect Dawn Clark, AIA LEED AP, and Robert Norwood, interior designer, began an extraordinary collaboration...
The Soloist: art, music and schizophrenia in story — exploring visible identity
Martha Holmes | Jackson Pollock Time©1949 Steve Lopez and Nathaniel Ayers: exploring concepts of the visual language of creativity, music, madness -- and the warmth of humanity in redemption. "Madness is the salt that keeps good sense from rotting." Nikos Kazantzakis...
Human Brands | Steve Jobs and Apple
This is the first in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. You've got to find what you love. Steve Jobs There's passion here for me. Because I can personally relate to Steve Jobs....