Shu Uemura | Exploring Brand Spirit
Exploring spirit and transition | the legacy of the Human Brand in passage Several years ago, Chie Masuyama and I were in Japan together, exploring brand development in that market, as well as meeting and presenting with Pierre Dinand, my partner in an alliance for...
True Brands | Finding authenticity in storytelling in luxury experience
A Study of Brand, Truth and Storytelling in Community As a brand consultant and designer, I've been working internationally for 35 years in finding the heart of brands. Brands, in a way, that have heart, have an especial place in my practice. Because brands that have...
Canyon Ranch | Resort brand, story and environment
Exploring the concept of wellness in experience design and environmental graphics. Two years ago, we began working on the development of the Canyon Ranch Living® | Miami concept in Miami Beach, Florida. It's open, as of a couple of weeks ago. To their position, some...
The word | language and the design of brand identity
Exploring the comprehension of the word as a primary aspect of brand development in consumer recognition. logocentrism, n. I've been thinking about the context of branding in relationship to the word. I look at words. And see what they say. And what they mean. And in...
Yellow | the color | Michelle Obama
(www.goldenpaints.com/) Explorations on color, meaning and experience. And Michelle. Surely I can't offer an presentment on the concept of the implication of color , the symbolism, let alone the depth of experience that exists in the trade on color trending -- and the...
Mama Shelter | brand and visualizations.
Defining story, brand and environment -- in synchrony. Finally. When I was working in Paris, several years ago, I'd connected with Serge Trigano, talking to him about a series of projects. Serge comes from the family that originated ClubMed -- a wildly successful...
Augury | the President of the United States | Barack Obama
Molly Riley | Reuters This morning, early, a deep mist is crossing the channels of Puget Sound -- and the foghorns are calling out. I believe they are saying -- "I'm over here. Don't come over here", or something like that. Which has been contrary to our experience in...
Hotel for Dogs | Branding
Exploring the ideation of identity in theatrical advertising What is it about dogs? How is it, after thousands of years, we have this undeniable link with dogs? We immediately attach personality to them. We see something in dogs? And we see, perhaps, something of...
Human Brands | Karl Lagerfeld
-------------------------------------------------------------------------------- -------------------------------------------------------------------------------- This is the fourth in a series on Human Brand | defining the inextricable link between people, founding...
Björk | Venturing Forth
Björk, the venture capital of the imagination. Björk "I will not be able to live with my own conscience when my grandchildren drive around Iceland and it's just full of factories and smelters." -Björk My first connection with Björk was through the Wachowski brothers,...