Hundertwasser and the patterning of human+brand+place: Waldspirale
The opening of the mimetic thread: patterning in place made. I realize that everything we do, everything that one does, either goes forward, in the advancement of that personal melody in the capacity of experience -- or, perhaps, it goes back, to the beginning -- the...
Hospitality: state of brands
What is the brand of place? I've thought, long and hard, about the idea of brand in place. Moreso, the concept of the contained generosity, in sharing, and the nature of the host, the hostess, in creating a place of content -- made; that is: if there's a place, then...
Kajeet | use it, share it, network it: for good
Exploring social networking tools in building sharing communities: blogging and direct selling relationships. We worked with Kajeet's founder, Daniel Neal, to build out the opening of a brand proposition for a children's mobile phone technology a couple of years back....
Twittering brands of freedom
Twitterstory as the last line of defense, offensively. Twitter is a storytelling tool. Every person tells a micro-story in the 140 characters of text that are tied to the messaging output from many tiers of devices. To the brand, the personal brand, the legacy of the...
The art of the floor
Girvin | Movement: examining place, foundation and the archaeology of brand experience Girvin is moving, after a couple of decades in the same place
Branding and the humanitarian agenda
Human brands | the spirit of brand development in the context of cause related marketing There is something to the travails of the human condition in communicating the benefits of solutions that many organizations attempt to express, in terms of the uplift that they...
Simple, elegant typography in packaging
Exploring the idea of brand, storytelling, personality in the casement of simple typographic messaging Sometime back, we drew a font that we used for a series of soccer posters. We called it Girvenza -- for Diadora. It looked like this: Simple. Italian. When it comes...
Human branding: Making place(s) for people
Barney Taxel for The New York Times The place of the personal, the family and human branding in building place(s): The Marons | Cleveland During the course of Girvin's work, over the range of the last several decades, the family connection -- in examining, working...
Change My Life: Brand, positioning, story
Rock my world, make me different, knock me out, make me beautiful -- take me someplace else. Creating strategic campaign positioning signatures: premise, promise, expectations and outcomes. There is a presumption that everything is greener, someplace other than where...
Brand adaption: US Brands | Japanese DNA
Voyages and patterns in style: Harajuku, Manga Jazz, Ivy League Preparatory -- newly vitalized in the Japanese love of the brand. When I'd travel to Japan, I'd leave on Friday, so I'd get there on Saturday, to explore the Tokyo city that night, and from the early...