Twittering brands of freedom
Twitterstory as the last line of defense, offensively. Twitter is a storytelling tool. Every person tells a micro-story in the 140 characters of text that are tied to the messaging output from many tiers of devices. To the brand, the personal brand, the legacy of the...
The art of the floor
Girvin | Movement: examining place, foundation and the archaeology of brand experience Girvin is moving, after a couple of decades in the same place
Branding and the humanitarian agenda
Human brands | the spirit of brand development in the context of cause related marketing There is something to the travails of the human condition in communicating the benefits of solutions that many organizations attempt to express, in terms of the uplift that they...
Simple, elegant typography in packaging
Exploring the idea of brand, storytelling, personality in the casement of simple typographic messaging Sometime back, we drew a font that we used for a series of soccer posters. We called it Girvenza -- for Diadora. It looked like this: Simple. Italian. When it comes...
Human branding: Making place(s) for people
Barney Taxel for The New York Times The place of the personal, the family and human branding in building place(s): The Marons | Cleveland During the course of Girvin's work, over the range of the last several decades, the family connection -- in examining, working...
Change My Life: Brand, positioning, story
Rock my world, make me different, knock me out, make me beautiful -- take me someplace else. Creating strategic campaign positioning signatures: premise, promise, expectations and outcomes. There is a presumption that everything is greener, someplace other than where...
Brand adaption: US Brands | Japanese DNA
Voyages and patterns in style: Harajuku, Manga Jazz, Ivy League Preparatory -- newly vitalized in the Japanese love of the brand. When I'd travel to Japan, I'd leave on Friday, so I'd get there on Saturday, to explore the Tokyo city that night, and from the early...
Brand Vibe: The passage of a magazine at 16
Exploring Quincy Jones, a vision of newly branding and defining the storytelling of music, culture, trend and coolness: Vibe Magazine Quincy Jones, who just happens to be from Seattle, one of the places that I live and love in, created about a decade and a half back,...
Death as a sales tool: human brand passage, brand boost.
Kevin Mazur | image.net The death of Michael Jackson and brand, emotion, memory and sales. It's an unfortunate synchrony that unexpected passage boosts the propositions of the selling of that person. And, of course, this happens time and time again, looking back, over...
Starbucks | Exploring brand in evolution: University Village
The revelation of Starbucks retail design prototype two. I have a funny relationship with Starbucks. I've really never worked with them, yet I have these links to the creative leadership that allow for an intriguing consciousness about what lies at the heart of the...