Simple, elegant typography in packaging
Exploring the idea of brand, storytelling, personality in the casement of simple typographic messaging Sometime back, we drew a font that we used for a series of soccer posters. We called it Girvenza -- for Diadora. It looked like this: Simple. Italian. When it comes...
Human branding: Making place(s) for people
Barney Taxel for The New York Times The place of the personal, the family and human branding in building place(s): The Marons | Cleveland During the course of Girvin's work, over the range of the last several decades, the family connection -- in examining, working...
Change My Life: Brand, positioning, story
Rock my world, make me different, knock me out, make me beautiful -- take me someplace else. Creating strategic campaign positioning signatures: premise, promise, expectations and outcomes. There is a presumption that everything is greener, someplace other than where...
Brand adaption: US Brands | Japanese DNA
Voyages and patterns in style: Harajuku, Manga Jazz, Ivy League Preparatory -- newly vitalized in the Japanese love of the brand. When I'd travel to Japan, I'd leave on Friday, so I'd get there on Saturday, to explore the Tokyo city that night, and from the early...
Brand Vibe: The passage of a magazine at 16
Exploring Quincy Jones, a vision of newly branding and defining the storytelling of music, culture, trend and coolness: Vibe Magazine Quincy Jones, who just happens to be from Seattle, one of the places that I live and love in, created about a decade and a half back,...
Death as a sales tool: human brand passage, brand boost.
Kevin Mazur | image.net The death of Michael Jackson and brand, emotion, memory and sales. It's an unfortunate synchrony that unexpected passage boosts the propositions of the selling of that person. And, of course, this happens time and time again, looking back, over...
Starbucks | Exploring brand in evolution: University Village
The revelation of Starbucks retail design prototype two. I have a funny relationship with Starbucks. I've really never worked with them, yet I have these links to the creative leadership that allow for an intriguing consciousness about what lies at the heart of the...
Human+Brand+Love | Michael Jackson
Loving the good, the bad, the ugly and the beautiful. I've written about that idea of the human brand, which I might more effectively relate to the notion of the "human torch" -- a fiery inspiration. Going back, thousands of years, into the mists of proto-history, the...
Human Brand | How about a hug?
Fred R. Conrad/The New York Times Warmth, affection, connection, community: physical social networks and emerging branding trends. It's been suggested that the phenomenon of teenagers hugging has something to do with Michelle Obama. She hugs everyone. She's even been...
Who do you love? Google | Social Networks?
Who do you trust? Facebook search engine results? Your friend's a brand. Google has long been the apex of search mechanisms, beating out the rivals of Yahoo, and still, so too, emergent entity bing.com. But Google has its sights on the social space, such as Facebook,...