Brandlove: A return to the heart of your making
Go back to the brand | The 60s and finding brand patterning, resonance, reminiscence. Recently, I've been going back. I've gone back to wearing clothing that ranges back decades for me, yet is still inherently simple and classic: open 100% cotton shirts; these are...
Apple Brand Identity: Seeing is Believing
The Duke Study on brand, imagination and the impression of self. It's been pointed out that seeing Apple's cool logo makes you feel more creative and smarter. And it's not only about that -- how you feel -- but how you act. That's an interesting proposition: in a...
Muscle, Sex and Memory: Camaro Transformed
A brand that returns to the heart of design in the recollection of story. In the midst of automobile industrial travails, bank ruptures and dreadful vistas for new car sales, the new G.M. Chevrolet Camaro "sex machine" is changing the tidal surges of affection and...
Momental: one, thousand, million, billion, trillion
Apple: Steve Jobs, Applications, App Store and community Indulge me for a moment, would you? Scan this literary framing for a word -- below. One word, over time. Think of it as poetry for the instant, prose for the momentous, lines for just now....
BMW | The art of driving brands that are art
The wheel brandstory: art brand or brand art There's an art to brand, and brand to art -- I've noted that idea before, in the work of Koons. But this story is different -- and if you go no further, then at least look at this link: Anyone savoring the idea of sketching...
The End of the World: 9.09.09
Marketing apocalypse, branding oblivion I've been studying some thematic elements in Russian society -- a sense of myth, Slavic legend and a kind of genetic leaning in the personality of Eastern European storytelling -- and, of course, how that relates to brand....
Branding another world | Guild Wars 2
Designing the brand as an excursion into the extraordinary: imagination and digital place-making in adventure. Girvin has thrived -- and designed -- for decades in the extraordinary, the enchanted, imagined environment as a place of design marvelment; since the...
Exploring Personal Brand Development | The Human Brand and the Search for Meaning
Every brand is designed by a human; and built for a human, yet we don't often think of ourselves as living brands. The notion of branding is based on premises that are thousands of years old; it's less about the proposition of being merely a business enactment and...
15th Avenue East | Starbucks Retail Laboratory
Exploring Retail Conceptions as an Experiment These days, everything should be an experiment; things are moving too quickly for us not to adopt a laboratory approach to exploration, learning and strategic advancement. All of us have been to Colette, Paris, examining...
Branding Anguish | The Human Brand Story of Frank McCourt
Examining brand design, storytelling and identity in literature and motion pictures Frank McCourt lived a life that few have journeyed. And he passed that life, last month, on the 19th. He's best known for his authorship of "Angela's Ashes" a telling of the travails...