Branding another world | Guild Wars 2
Designing the brand as an excursion into the extraordinary: imagination and digital place-making in adventure. Girvin has thrived -- and designed -- for decades in the extraordinary, the enchanted, imagined environment as a place of design marvelment; since the...
Exploring Personal Brand Development | The Human Brand and the Search for Meaning
Every brand is designed by a human; and built for a human, yet we don't often think of ourselves as living brands. The notion of branding is based on premises that are thousands of years old; it's less about the proposition of being merely a business enactment and...
15th Avenue East | Starbucks Retail Laboratory
Exploring Retail Conceptions as an Experiment These days, everything should be an experiment; things are moving too quickly for us not to adopt a laboratory approach to exploration, learning and strategic advancement. All of us have been to Colette, Paris, examining...
Branding Anguish | The Human Brand Story of Frank McCourt
Examining brand design, storytelling and identity in literature and motion pictures Frank McCourt lived a life that few have journeyed. And he passed that life, last month, on the 19th. He's best known for his authorship of "Angela's Ashes" a telling of the travails...
What, the logos, speak?
Brand identity, integration, story and truth. I've spoken about the reach to true brands. What are they, what resonation have they with audiences and who cares about the story that they promulgate? I'm looking for true brands; and, in my own work, I'm looking for...
Vampire Brands | True Blood: the emergence of the darker side.
Exploring the fashionability of the preternatural (brand) Lina Leandersson | "Let the Right One In" Magnet Releasing I've made some observations in the past, about the patterning of doom -- the idea that in the midst, or in the emergence of difficulty, there are other...
THE WANDERER | METAPHOR IN EXPLORATIONS
I've been thinking about my path, your pathway, the wander, the wonder. And I've been contemplating that -- the journal, journey -- in the sharing community. Content, containment, contentment: found. A Wanderer stone, drawn on hardened clay, smoothed by the sea, with...
What lies beneath
Exploring the construct of brand, community, enterprise and the work that we do. I've been a designer for a long time; and working in the creative space is in my blood. My mother was a painter, an artist in every sense of the world, the word. My father is a farmer, a...
Brand Instinct: The human sense of connection in community
Studying the context of intuition in branding When we've had the opportunity to explore the notions of testing -- locally, nationally, internationally, even in micro-community and localized interceptions -- it's interesting to consider what is sensed, in the testing,...
The human brand: a ring of commitment, living engaged, impassioned work and love. And my Mother.
Exploring the conceptions of love, commitment to vision, work and the life long pursuit of something meaning full. In acknowledgment of my Mother's birthday, today, at 80 times around the sun. I've been working on a human brand study of Richard Avedon; but, like most...