The Journal, the Kindle and the Library: the sensuality of the book
The real of the senses: a journey into the heart of the book, experience design and the librarian instinct of content. I won't pretend to be a scholar on this matter, let alone offering anything but the obvious. But this past week, working in Bend, speaking at the...
Exploring the construct of humanitarian branding
Brand strategy in cause related marketing Every brand begins with a human, and that sense of the "human-ness" is aligned with intentionality. Humanitarian brands -- those which espouse the notion of aid for other human beings -- are intentionally focused on actions...
Notes on brand, strategy, story and hybrid messaging
Brand strategy exploration: Yves Saint Laurent | Girvin: 2007 For a presentation on entrepreneurship, branding and emotional content to the Nanyang Technological University, Singapore GIRVIN'S FOCUS has been directed to the concept of brand development and innovation...
Ink and smoke | perfume, design, water, fluency
The stroke of ideas | calligraphy, lustration and the smoke of being. I'm contemplating the idea of the liquidity of ideas, in the animations of ink, scent, smoke and ideals. I've written about the context of this, earlier -- the notion of energy and the calligraphic,...
Brand love: Anthropologie and the global search for the new
Merchandising, adventure, love of work. Some might call it flow, the idea of doing something that you really love, all the time. There are people like that that I've met -- they just flow, in the happiness of the practice. What I wonder about is the concept of flow in...
Love Brand Gift: Pochi Bukuro
Exploring exchange, love, cultural branding. We've been exploring this idea of brand, love, warmth and community; and we all know that any enterprise relationship will center on several things -- the notion of relevance ("it's something that I need -- and can, and...
The Dance of Life | Exploring the Human Brand:
Creativity, Dance, Business and You An event, benefiting the Seattle Dance Project Group, The Ruins, Seattle. 9/27/09 1.00pm-4.00pm. There's a distinct alignment between the spiritual principles of dance and the living life of brand development. If we quickly shift...
Brandlove: A return to the heart of your making
Go back to the brand | The 60s and finding brand patterning, resonance, reminiscence. Recently, I've been going back. I've gone back to wearing clothing that ranges back decades for me, yet is still inherently simple and classic: open 100% cotton shirts; these are...
Apple Brand Identity: Seeing is Believing
The Duke Study on brand, imagination and the impression of self. It's been pointed out that seeing Apple's cool logo makes you feel more creative and smarter. And it's not only about that -- how you feel -- but how you act. That's an interesting proposition: in a...
Muscle, Sex and Memory: Camaro Transformed
A brand that returns to the heart of design in the recollection of story. In the midst of automobile industrial travails, bank ruptures and dreadful vistas for new car sales, the new G.M. Chevrolet Camaro "sex machine" is changing the tidal surges of affection and...