Brand Resonance: Comfort and Cupcakes
The pursuit of comfort: contentment during uncomfortable times Working on the brand revolution of Cinnabon, our research focused on finding what was missing, in the heart of the brand, retail experience and relationship management. Actually, there wasn't any. There...
BrandQuest® Innovations and New Brand Development at Girvin | Strategic Branding
Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise internationally, working on the edge of innovation, I've...
Twittering | Black Friday | 2009
The First Twitter Christmas What happened? Less shoppers, but more money spent (than last year, surely!). By the running analyses, online, the gathered summary is that the National Retail Federation estimated that 140 million people hit the stores and shopped online...
Brand Psyche | Examining brand relationships and human personality profiling
Girvin | Strategic Branding Research: Brand, personality, testing and global marketing initiatives What is the line that moves to the psychic space of a person? How do you find the heart of a relationship? Brand to person? Person as brand to community? During the...
Art Branding: Christo and the Optimism Card
Dominic Favre/European Pressphoto Agency Examining the idea of art, branding and passage Being one that focuses the symbolic character of design, and branding, I note with sadness the passage of Jean-Claude, the long-running partner of Christo. Theirs was an especial...
Tim Burton at Moma | The Art of the Hand, the Mind, the Imagining
Exploring design, art and imagination: motion picture branding, Tim Burton, and the legacy of Girvin identity and cinematic brand design. Tim Burton, MoMa, what a nice idea. As a designer for Tim Burton, I will offer that I never had the chance to meet him, work with...
2012: The End of the World (in a couple of years)
What's the connection to the notion of world-ending sagas? Why? I'd venture that there's a fascination with the idea of the end of the world -- people are attracted to it -- and the question might be: why? Why would the world end -- and what would it be like? And what...
The Dance of Life: Enterprise, Brands, and Storytelling
Notes on the choreography of experience: brandstories, the art of dance, life and business entwined. A long and complex titling, that is; but it's the title for an exploration on the alignment between dance and fire, and movement, and life, and love, and passion. All...
Brand, storytelling, presentation and spectacle: Steve Jobs
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant content, delivery and entertainment -- the concept of the...
Strategic vision, brand and targeted creative: Neil Simon’s Brighton Beach Memoir’s Failure and Under Armour’s Creative Collapse. Why?
Exploring the challenge of branding, focused market relevance and brand storytelling. Some time back, I was asked by a Creative Director at a major food producing organization, to create a brand shift that would take the riskiest flagship brand to a place of renewed...