2012: The End of the World (in a couple of years)
What's the connection to the notion of world-ending sagas? Why? I'd venture that there's a fascination with the idea of the end of the world -- people are attracted to it -- and the question might be: why? Why would the world end -- and what would it be like? And what...
The Dance of Life: Enterprise, Brands, and Storytelling
Notes on the choreography of experience: brandstories, the art of dance, life and business entwined. A long and complex titling, that is; but it's the title for an exploration on the alignment between dance and fire, and movement, and life, and love, and passion. All...
Brand, storytelling, presentation and spectacle: Steve Jobs
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant content, delivery and entertainment -- the concept of the...
Strategic vision, brand and targeted creative: Neil Simon’s Brighton Beach Memoir’s Failure and Under Armour’s Creative Collapse. Why?
Exploring the challenge of branding, focused market relevance and brand storytelling. Some time back, I was asked by a Creative Director at a major food producing organization, to create a brand shift that would take the riskiest flagship brand to a place of renewed...
Online shoe brand development: marketing and website observations
Photo A indulgent luxury that is flourishing even in recessionary challenges. It's what we walk on. It's what we walk with. Or what we've got on our feet. And for some of us, the concept of the shoe is just "down there", something to walk, work out in, or shuffle from...
Brand Development: Symbolic Design, Metaphors and Cumularity
Strategies of brand patterning, collaborative design and Girvin evolutions Design is about the embrace of change. And any brand, over time, has to freshly attach to the conception of transition in continuously and resiliently responding to shifts in the market. The...
Droid Interface | new brand strategy and design from Motorola
The red seeing eye of the Droid: exploring brand differentiation for telephone hardware First off, since this blog is about brand messaging and imagery strategy, it would be good to explore that as a opener, so there's some ground to the accusations. The basic...
Empowering Brands to Win: Online Promotional Messaging
Internet Advertising Winning Formulae Working as a strategist and designer in theatrical advertising and branding, there's an approach that's linked to sequence and revelation of motion picture content that's showing some proven measure in conventional online...
Local is global: Mom & Popism Shops
Exploring tiny market communities and micro retail -- small shopping is beautiful While I've (and the Girvin team) had the chance to work on some of the largest retail groups in the world, namely Sogo&Seibu Co., Ltd. (Millennium Retailing) and their expansions to...
Le Microsoft Windows Café à Paris
Better than a store, you can eat there: Microsoft Café Exploring a new conception from Microsoft, a café in Paris -- to be short-lived, yet an interesting telling on the principles of relationship development. But, Windows 7? Imagery sources Like good storytelling,...