i n v e n t i v e n e s s | brandstories visualized
GIRVIN: the early discovery of calligraphy and typographic design: stories, differentiation, craft and beauty. I had an early experience, a blessing, as a designer, working in NYC for the grand luminaries of design. Late 70s. What that meant was courage, perhaps more...
Tom Ford | Design Director
Directing brand design and motion pictures | the framing of storytelling in hybrid contexts Tom Ford | The design of A Single Man It's no secret that I've got an admiration for Tom Ford. Yet, interestingly enough, I only own his fragrances. However, the relevance of...
A.G. Lafley | Innovations + Girvin Brand Development
Exploring the creation of brands > innovations strategy The initiation of my relationship with many brands has come on the locus of change. Fast change, in branding. Working with P&G, Nintendo and Nabisco started with innovation and acceleration programs. It...
VICE | MAGAZINE OF: BRANDS BUILT ON CHAOS
I CAN RECALL THAT IDEA, LAUNCHING, THE FIRST REVELATION OF VICE, THE MAGAZINE. A decade + back. It was my eldest daughter that discovered it, in a book shop -- she said: "Dad, here's something, you'd probably like this." And it's not so much that I'm a familiar to the...
The Avatar Brand of James Cameron
Early counsel: the strategy on brand identity, for one of the best motion picture brand developers in the world. A number of years, back, I had the opportunity to work with James Cameron and his marketing team on the conception of the Abyss. That being, in particular,...
The Industrial Design of Speed
The savoring of acceleration -- fast brand storytelling. Being one who is in the business of acceleration -- the development of conceptions that speed, to market, into community, audiences, guest relationships, client spaces and beyond, the idea of extraordinary...
Twitter persona | who are you?
The analysis of Tweeter types: person to person, twitter profiles. It's good to be clear about who you are. It's interesting that there are emerging personality profiles, in users, that come into the webbed world of community in communications. And surely, if you're...
Scent and sentience: brand experience in place, scent in space
Brand scent, experience design, attention and distraction. The Hollister Retail Blast | Soho, NYC. I am perpetually curious about the scent of place. Walking into any environment, I find myself scenting it -- then calculating what layers of fragrance might I be...
The Book, the Portal, the Library, the Mind
The Collection of Books, the Library as a Place of Sensual Imagining. I've been writing about the concept of the book in a multiplicity of layers. I see the book as being a deeper metaphor than merely the concept of a series of paper flanges that leaf, loosely,...
The spirit of the handmade: holistic brands, built by hand
handmade, brands, trends