VICE | MAGAZINE OF: BRANDS BUILT ON CHAOS
I CAN RECALL THAT IDEA, LAUNCHING, THE FIRST REVELATION OF VICE, THE MAGAZINE. A decade + back. It was my eldest daughter that discovered it, in a book shop -- she said: "Dad, here's something, you'd probably like this." And it's not so much that I'm a familiar to the...
The Avatar Brand of James Cameron
Early counsel: the strategy on brand identity, for one of the best motion picture brand developers in the world. A number of years, back, I had the opportunity to work with James Cameron and his marketing team on the conception of the Abyss. That being, in particular,...
The Industrial Design of Speed
The savoring of acceleration -- fast brand storytelling. Being one who is in the business of acceleration -- the development of conceptions that speed, to market, into community, audiences, guest relationships, client spaces and beyond, the idea of extraordinary...
Twitter persona | who are you?
The analysis of Tweeter types: person to person, twitter profiles. It's good to be clear about who you are. It's interesting that there are emerging personality profiles, in users, that come into the webbed world of community in communications. And surely, if you're...
Scent and sentience: brand experience in place, scent in space
Brand scent, experience design, attention and distraction. The Hollister Retail Blast | Soho, NYC. I am perpetually curious about the scent of place. Walking into any environment, I find myself scenting it -- then calculating what layers of fragrance might I be...
The Book, the Portal, the Library, the Mind
The Collection of Books, the Library as a Place of Sensual Imagining. I've been writing about the concept of the book in a multiplicity of layers. I see the book as being a deeper metaphor than merely the concept of a series of paper flanges that leaf, loosely,...
The spirit of the handmade: holistic brands, built by hand
handmade, brands, trends
Brand Resonance: Comfort and Cupcakes
The pursuit of comfort: contentment during uncomfortable times Working on the brand revolution of Cinnabon, our research focused on finding what was missing, in the heart of the brand, retail experience and relationship management. Actually, there wasn't any. There...
BrandQuest® Innovations and New Brand Development at Girvin | Strategic Branding
Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise internationally, working on the edge of innovation, I've...
Twittering | Black Friday | 2009
The First Twitter Christmas What happened? Less shoppers, but more money spent (than last year, surely!). By the running analyses, online, the gathered summary is that the National Retail Federation estimated that 140 million people hit the stores and shopped online...