The World of Tomorrow: Brand Design and Motion Picture Identity
Sky Captain, Hugh Ferriss, Raymond Loewy, Norman Bel Geddes and the implications of design in entertainment Over time, I've had the chance to link with, and work for, extraordinary talent. It's a blessing. And it's a gift of the work -- as a designer, working as a...
Buzz pop: 5-Hour Energy Drink
How branding, intuition and distribution built a $300 million product at POP. Hanging out with increasingly younger people, I'm finding exposure to drinks that, well, I wouldn't have thought I'd consider drinking in the past. But I have been, not so much for the idea...
The handwritten
Notes on notes. Opening a note, the other day, from someone. It was something -- an object -- that was a carrying of the touch of that person. A notation, a missive, an expression. It's interesting, the idea of handwritten, the touch, the inner workings of that...
Identity design, film and Sherlock Holmes
The sense of time in brand: chronology, palaeography and theatrical accuracy. There are a grouping of writers that explore the concepts of typographic design and motion pictures. I'm one. While the notion of typographic precision, in design, is some what of a targeted...
Scent and the fragrance of place
Dawn Clark|photo Perfume, memory, sentience and wandering; exploring the fume of an experience. Getting around, wandering, I find myself not infrequently smelling my way through places. Scent is memory; it's the definition of recollection in experience. You can recall...
The Burj Dubai | The Burj Khalifa: Branding Buildings, Building Brands
The opening ceremony in Dubai, January 4, 2010. REUTERS/Ana Marin A building that is a brand: Dubai In the concatenation of buildings that range along the spine of Dubai's central superhighway corridors, there is one that is just off the main thoroughfare that...
Writing a mission: designing the promise of an enterprise
Visioning mission, promise, proposal, proposition and the inculcation of values, notations on design thinking and strategic attention. "Vision can be written, it's scribing a dream; it's a designed evocation -- a voicing. Mission is that act -- in daily envoy -- the...
Brand love | love brand: an emerging strategy?
Is it really about love, or it is about the affection effect? Branding and marketing strategies with love as the focus. Some thoughts: It's been proffered that there's an emerging phrasing of love in advertising and marketing promotion. I don't think it's new,...
Tiger Woods | The human brand
$12 Billion gone and running. What next, for Tiger Woods? "He is something supernatural." - Tom Watson I've been fascinated by the dynamics of leadership. What happens in the center, emanates. The longest shadow falls from the top. Extraordinary organizations, as the...
Brandcoding® — Brand Patterning @ Starbucks
The code of the brand, designing experiences with layers of brand expression -- if you're there, do you know that you are? In working on dozens of retail design programs for more than three decades of experience, or in other environments where the context of brand...