Writing a mission: designing the promise of an enterprise
Visioning mission, promise, proposal, proposition and the inculcation of values, notations on design thinking and strategic attention. "Vision can be written, it's scribing a dream; it's a designed evocation -- a voicing. Mission is that act -- in daily envoy -- the...
Brand love | love brand: an emerging strategy?
Is it really about love, or it is about the affection effect? Branding and marketing strategies with love as the focus. Some thoughts: It's been proffered that there's an emerging phrasing of love in advertising and marketing promotion. I don't think it's new,...
Tiger Woods | The human brand
$12 Billion gone and running. What next, for Tiger Woods? "He is something supernatural." - Tom Watson I've been fascinated by the dynamics of leadership. What happens in the center, emanates. The longest shadow falls from the top. Extraordinary organizations, as the...
Brandcoding® — Brand Patterning @ Starbucks
The code of the brand, designing experiences with layers of brand expression -- if you're there, do you know that you are? In working on dozens of retail design programs for more than three decades of experience, or in other environments where the context of brand...
i n v e n t i v e n e s s | brandstories visualized
GIRVIN: the early discovery of calligraphy and typographic design: stories, differentiation, craft and beauty. I had an early experience, a blessing, as a designer, working in NYC for the grand luminaries of design. Late 70s. What that meant was courage, perhaps more...
Tom Ford | Design Director
Directing brand design and motion pictures | the framing of storytelling in hybrid contexts Tom Ford | The design of A Single Man It's no secret that I've got an admiration for Tom Ford. Yet, interestingly enough, I only own his fragrances. However, the relevance of...
A.G. Lafley | Innovations + Girvin Brand Development
Exploring the creation of brands > innovations strategy The initiation of my relationship with many brands has come on the locus of change. Fast change, in branding. Working with P&G, Nintendo and Nabisco started with innovation and acceleration programs. It...
VICE | MAGAZINE OF: BRANDS BUILT ON CHAOS
I CAN RECALL THAT IDEA, LAUNCHING, THE FIRST REVELATION OF VICE, THE MAGAZINE. A decade + back. It was my eldest daughter that discovered it, in a book shop -- she said: "Dad, here's something, you'd probably like this." And it's not so much that I'm a familiar to the...
The Avatar Brand of James Cameron
Early counsel: the strategy on brand identity, for one of the best motion picture brand developers in the world. A number of years, back, I had the opportunity to work with James Cameron and his marketing team on the conception of the Abyss. That being, in particular,...
The Industrial Design of Speed
The savoring of acceleration -- fast brand storytelling. Being one who is in the business of acceleration -- the development of conceptions that speed, to market, into community, audiences, guest relationships, client spaces and beyond, the idea of extraordinary...