Sex Acts | Branding strategies for Safe(r) Sex
Global brand erection: the next position(ing) Okay, so it's Valentine's Day -- some levity, please. I do have a curiosity about the marketing of sex and the relations therein. It's a tough challenge, a complicated demographic positioning, albeit fraught with emotional...
Boys will be boys | Tween brand development
An emerging positioning: be a man, smell good. During an earlier brand development and product innovation program at P&G, Girvin created a product that was designed to speak to young men -- and those just following behind, the tweens, to explore and build on the...
Human Brands | Alexander Lee McQueen
Observing the passage of the brand, as fire, in the spirit of Alexander Lee McQueen This is the another in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. When I heard of the passage of...
The idea of attention
Exploring the concept of storytelling, and the nature of attentive reception: brand, life and design. If you're telling a story, brand related or otherwise, who's paying attention? Returning from a design summit, in Florida, there was a series of conversations about...
Principled brands that die: Phi
Attitude, growth, solutions, strategy, design, charisma, trend leadership and responsiveness. Brands that live and brands that die. There's a curious challenge in the realm of celebrity brand development. Some evolve happily, growing, selling up, selling out and...
The Signature of a Brand | Human Handwriting and Character
Examining the idea of brand, signature and personality I was thinking about the idea of hand-writing and the character of the person. By a typical extrapolation, I'd liken the brand to the human -- in the warmed sense that brand is more than merely the skin of...
Modernist Type Design | Signing, Messaging and Way Finding
The right type -- communicating simple, elegant pathways in environmental graphic design. I was standing in the subway, NY Transit Authority (MTA) -- the proverbial NYC subway system and thinking about the complexity of the way-finding system there. Frankly, it...
The sense of the book: iPad / eBook interface
The sentience of reading experience: Kindle vs. iPad, an exploration of dimensionality. This from GadgetLab: "But some die-hard e-reader fans like Len Edgerly, who hosts the weekly Kindle Chronicles podcast, say pretty e-books aren’t as big a draw as some would think....
Human Brands | Anna Wintour and Vogue
A series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. I've swung in and out of Vogue, with minimal amounts of work to do -- precisely from a professional standpoint -- with the magazine for decades....
Steven P. Jobs, the iPad Apple Tablet, and the Drawn Story
Firescript: the hand, the drawing, the gesture and a legacy. I've got history on the concept of the tablet. Friends of mine, running hardware design at Microsoft - I told them - what about the idea of showing the art of what this hardware could be? What can, what...