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The Art of the Trench Coat: Burberry Brand Strategy
Exploring the concept of a single brand article, captivating market share and perception There are a series of brands that found their legacy based on the proposition of a single product -- and they can either build on that foundation, over time, or they become mired...
Custom type fonts and television | Susan Zirinsky and CBS News
Exploring identity and television brand design development. In the past, others have promulgated remarkable use of key-strokable, customized fonts, in the development of motion picture graphics. Friend Kyle Cooper, for one. The nature of type design can gather up the...
Entrepreneurial predation
Examining the concept of entrepreneurial spirit, persistence and the predatory obsession I've spent a lot of time, talking to colleagues in the field -- designers, brand people, consultants, architects, engineers, bankers and financiers, real estate directors, others...
An Optimistic Beauty: Ben Affleck's Eastern Congo Initiative
Exploring brand, story, authenticity and truth in cause-related marketing Every humanitarian cause reaches from the beginning, the heart of the person, in dreaming that dream, that change, that new dimension in experience that could change the world. It starts with...
The Scent of Dirt: Perfume as the most elemental
Reaching into the soul of scent. The experience of studying scent is something that can go on for a lifetime. For me, it begins there -- going back to the elemental memories of scents that simply struck a chord, early in my life, that taught the power of fragrance in...
The brand called i
Apple and the i: iPad and the brand concept of prefix brand nomenclature conceptions What's behind the i? As an Apple evangelist -- a missionary, perhaps -- (a student) for me it's been about the exploration of brand legacy. I go back with Apple, and I stay there,...
Human Brand | Barack Obama
Image reference The White House Brand, Desirée Rogers and Barack Obama brand management The concept of the alignment of the principles of human branding and political figures isn't new, but it might be suggested that the strategic launch of Barack Obama was more about...
Letter Mist
The Character of the Alphabet and the Maze of Knowing, the Real and Uncertain. What's real, anyway? And -- to the question of "any way, which?" what is the right "reading"? There's a mystery in the alphabet -- one, ages old and powerful -- and one that relates to the...
Zen Mind, Beginner’s Mind: the branding impetus
Girvin office lobby | Seattle Exploring the concept of Zen in the construct of branding In working with teams, on the implications of their brand, the process is inevitably collaborative. How can I, or Girvin, completely understand without comprehending where the...
Marketing 3.0 | Inspiration, brand, books and storytelling
Examining the concept of brand books -- selling the story, the magazine, that brands own The idea of brands that publish their own books isn't new. I can recall the early days of Abercrombie & Fitch and some of their wildly outrageous "brand books". Girvin's...