An Optimistic Beauty: Ben Affleck's Eastern Congo Initiative
Exploring brand, story, authenticity and truth in cause-related marketing Every humanitarian cause reaches from the beginning, the heart of the person, in dreaming that dream, that change, that new dimension in experience that could change the world. It starts with...
The Scent of Dirt: Perfume as the most elemental
Reaching into the soul of scent. The experience of studying scent is something that can go on for a lifetime. For me, it begins there -- going back to the elemental memories of scents that simply struck a chord, early in my life, that taught the power of fragrance in...
The brand called i
Apple and the i: iPad and the brand concept of prefix brand nomenclature conceptions What's behind the i? As an Apple evangelist -- a missionary, perhaps -- (a student) for me it's been about the exploration of brand legacy. I go back with Apple, and I stay there,...
Human Brand | Barack Obama
Image reference The White House Brand, Desirée Rogers and Barack Obama brand management The concept of the alignment of the principles of human branding and political figures isn't new, but it might be suggested that the strategic launch of Barack Obama was more about...
Letter Mist
The Character of the Alphabet and the Maze of Knowing, the Real and Uncertain. What's real, anyway? And -- to the question of "any way, which?" what is the right "reading"? There's a mystery in the alphabet -- one, ages old and powerful -- and one that relates to the...
Zen Mind, Beginner’s Mind: the branding impetus
Girvin office lobby | Seattle Exploring the concept of Zen in the construct of branding In working with teams, on the implications of their brand, the process is inevitably collaborative. How can I, or Girvin, completely understand without comprehending where the...
Marketing 3.0 | Inspiration, brand, books and storytelling
Examining the concept of brand books -- selling the story, the magazine, that brands own The idea of brands that publish their own books isn't new. I can recall the early days of Abercrombie & Fitch and some of their wildly outrageous "brand books". Girvin's...
Minimalism in packaging expression: 28 examples of simple elegance
© 2008 Sam Carter & Patrick Gunn Collections 1896 Ginger Beer Exploring restrained packaging design vocabularies in brand. We've been working on packaging, up north in Canada. And in exploring the idea of messaging, in the context of container expression -- shelf...
Human Brands | Ken Stuart and Seattle BioMed
Image credit: Matt Hagen Exploring the concept of human branding, foundational leadership, evolution and Seattle BioMed. Working in a long string of partnerships, with founding board members, executive committees and scientists, from the early 2000s, then 2004, then...
WHAMO! The Frisbee brand and passage: Walter Frederick Morrison
Authentic brand simplicity: Frisbee, an American classic The Frisbee was one of those progressively personal, explored brand creations -- enthrallments that went from basic object, a toy for a kid; elementary school student, and an obsession of flinging skills; in...