Brand patterning | placemaking and architectural treatments in branded environments
Creating organically realized places with conceptually founded pattern language It's been an obsession with me to explore the concepts of brand development and patterning in place-making. And it's something, as well, that Girvin has been involved with for years....
Finding Brand Soul | Seeking the heart of the brand experience
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud -- the sheer presumption: brand = soul. But I'm finding that this is increasingly the place in which Girvin works, as well...
Brand Japan
Exploring brand dissolution in Japan: heritage, brand storytelling and emotional resonance in community Working as a designer in Japan in the 80s, then the 90s, lead me to some extraordinary explorations, from the height of Japanese corporate design and the supremely...
Drawing brand energy | the calligraphic stroke
Exploring the signature, brand story, the drawn line and den röda tråden I was working in Sweden, last week, with the CEO of a remarkable company, Hästens, and our discussions ranged around the nature of human experience -- from the spirit of sleep, rest and recovery,...
iPad + yourPad: Today’s the day
Brand marketing need, not want. Guy Kawasaki, one of the great evangelists of Apple, along with millions of other MacAddicts and Steve Jobs & Co., emotional shareholders has a question that's pretty interesting: "The first five million will be sold in a heartbeat....
Oakley | Thermonuclear brand marketing
Image © Warner Brothers Cinematic brand alignments, at the end of the world. I've worn Oakley glasses for a long time. In fact, at the last adventure, I lost my last pair -- which have probably been around the world at least twice. To the end of considering brand...
The Art of the Trench Coat: Burberry Brand Strategy
Exploring the concept of a single brand article, captivating market share and perception There are a series of brands that found their legacy based on the proposition of a single product -- and they can either build on that foundation, over time, or they become mired...
Custom type fonts and television | Susan Zirinsky and CBS News
Exploring identity and television brand design development. In the past, others have promulgated remarkable use of key-strokable, customized fonts, in the development of motion picture graphics. Friend Kyle Cooper, for one. The nature of type design can gather up the...
Entrepreneurial predation
Examining the concept of entrepreneurial spirit, persistence and the predatory obsession I've spent a lot of time, talking to colleagues in the field -- designers, brand people, consultants, architects, engineers, bankers and financiers, real estate directors, others...
An Optimistic Beauty: Ben Affleck's Eastern Congo Initiative
Exploring brand, story, authenticity and truth in cause-related marketing Every humanitarian cause reaches from the beginning, the heart of the person, in dreaming that dream, that change, that new dimension in experience that could change the world. It starts with...