BRANDFIRE | Conceptions of Passionate Brand Leadership
Exploring the detailed visioning of leadership in brand management. This article appeared in the June issue of Arcade | Architecture and Design in the Northwest. Fire. BRANDFIRE | A culture of passion What lies beneath I think we need to be thinking about our...
American Express | Social Media (what’s the story?)
A note from Ed Kelly: content, contentment, relevance, resonance What's the story, who's telling it, what's it look like, and who cares? I've been an American Express cardholder for coming on 20 years. And I met Ed Kelly, CEO, American Express, the briefest of...
The Concept of Attention | Devices, Utility and Attentiveness
Technology, attunement to content, the iPad and new modeling of computing place. I started writing this missive a couple of weeks back, and it would appear to becoming a reference of increasing topicality. Even today, a detailed overview of the challenges of an...
Starbucks + Pierre Chareau
Pierre Chareau's Maison de Verre Considering a design inspiration based on mid-20th century industrial aesthetic In studying the design ethos of Starbucks retail design, I came into learning more about their strategy in a series of meetings working with another client...
The Most Extraordinary Suit in the World | Zegna
Ermenegildo Zegna's Vellus Aureum Luxury strategies and authentic truth. Making things by hand is a disappearing legacy. And even to the concept of the most luxurious, the idea of an object being completely handmade is a vanishing tradition. The concept of design and...
Anish Kapoor and Bulgari | Collaborations: Brand + Art
Art, branding and jewelry I had an experience in working with the fragrance group at Bulgari, along with another friend, an executive marketing partner there, that moved on to build the brand Gilt. Recently, the concept of exploring the art of jewelry and its...
Audi and Iron Man | Brand, Story and Product Merchandising
Examining Vehicles and Brand Placement Automobiles represent a fabulous concretion of brands synchronized to complex emotional and value constructs. Cars contain far more than conventional brands, they are emotive in the context of containment. They exemplify a sense...
Designing custom typefaces for architecture and brand
The architecture of type "The map is not the territory. Shaping context & connection is an act of architecture. A new form of space requires a new form of architecture. Space made of information requires information architecture. " Alfred Korzybski...
Scent, brand, sense, place: Coca Cola as brand fragrance
Synaesthetic brand experience design. A friend of mine, Tracy Pepe, a scent strategist and consultant, founder of Nose Knows Consulting, posited this YouTube video. And she was exploring impressions -- "what's your take?" The sequence goes like this -- girl dresses...
The return of the bowtie
Tim Girvin and Jack Larsen, at his Park Avenue Studio A fashion archetype, reconsidered. I was relieved to hear that the bow tie is coming back. Somewhere around ten years back I'd moved past that detail -- the suit, the oxford shirt, the bow tie. That was a legacy...