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Strategic evolutions of Starbucks
Photo by Dawn Clark Planning | Home is Where the Heart is Some time back, several years ago, I was talking with a friend of mine about the concepts of synaesthesia and brand -- looking for ways to merge the context of brand experience to move guests into a more...
Exploring place and experience: 24 hours | Part four – The High Line
Working in NYC | Four explorations in 24 hours During a run at TED, there was an architect that I'd always been curious about -- a woman whose work ranges far beyond the competent; she's a thinker, a strategist of place, the visionary practitioner of design, and...
What way, found?
Notes on signing, wayfinding, alphabets and recognition. When you are lost, where do you go, what do you do? You can, metaphorically, look for a sign. That might help. Or you can look at a map. They are the same thing. A sign is a map. A map is, in fact, a grouping of...
Exploring place and experience: 24 hours | Part three – New York Botanical Garden
Working in NYC | Four explorations in 24 hours I was getting tired, the long drive out to Mountainville, and the long(er) drive back to the city. Handy Magellan in car navigation was helpful, making our way back to the Bronx, still: traffic snarled. In fact, I...
Exploring place and experience: 24 hours | Part two – Storm King Arts Center
Working in NYC | Four explorations in 24 hours The second tour was a run, the following morning, out of the city to a place in Mountainville, upstate NY, a long-running gathering of a family tradition in building a sculpture reserve. "People ask how Ted Ogden and I...
Exploring place and experience: 24 hours (in four parts) | Part one – Big Bambu
Tim Girvin + Jonathan Girvin. The Met Roof | Cantor Garden (Photo by Dawn Clark) Working in NYC | Four explorations in 24 hours. In any trip, anywhere, the idea of a break -- even packed-in on a tight agenda, can be meaningful -- it's an expansion on the effort to...
BRANDFIRE | Conceptions of Passionate Brand Leadership
Exploring the detailed visioning of leadership in brand management. This article appeared in the June issue of Arcade | Architecture and Design in the Northwest. Fire. BRANDFIRE | A culture of passion What lies beneath I think we need to be thinking about our...
American Express | Social Media (what’s the story?)
A note from Ed Kelly: content, contentment, relevance, resonance What's the story, who's telling it, what's it look like, and who cares? I've been an American Express cardholder for coming on 20 years. And I met Ed Kelly, CEO, American Express, the briefest of...
The Concept of Attention | Devices, Utility and Attentiveness
Technology, attunement to content, the iPad and new modeling of computing place. I started writing this missive a couple of weeks back, and it would appear to becoming a reference of increasing topicality. Even today, a detailed overview of the challenges of an...
Starbucks + Pierre Chareau
Pierre Chareau's Maison de Verre Considering a design inspiration based on mid-20th century industrial aesthetic In studying the design ethos of Starbucks retail design, I came into learning more about their strategy in a series of meetings working with another client...